The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Laura McQuarrie — September 12, 2024 — Life-Stages
References: justplayproducts & thetoyinsider
Just Play announced the HOLOBRITE Pixie Lantern as a new toy that fuses the best features of physical and digital experiences to deliver magical interactions. With this phygital toy, kids are introduced to Wren, a fairy who first appears as an on-screen hologram. After guiding kids through a simple, gamified setup process, Wren encourages game-playing, choreography, dance performances, reading and breathing exercises.
Beyond this, Wren pops out of the top of the lantern in the form of a five-inch doll with large, shimmering wings, and she can return to her digital form to earn Pixie Points that can be put toward unlocking games, digital pets, decor and more. With the hotly anticipated HOLOBRITE Pixie Lantern, kids benefit from over 200 ways to play.
Beyond this, Wren pops out of the top of the lantern in the form of a five-inch doll with large, shimmering wings, and she can return to her digital form to earn Pixie Points that can be put toward unlocking games, digital pets, decor and more. With the hotly anticipated HOLOBRITE Pixie Lantern, kids benefit from over 200 ways to play.
Trend Themes
1. Phygital Play Experiences - Phygital toys like the HOLOBRITE Pixie Lantern blend tangible and virtual elements, introducing children to immersive play while bridging the gap between screen time and physical activity.
2. Gamified Education Tools - The inclusion of gamified elements in toys such as Wren's guided setup and activities offers an engaging method for educational content delivery, fostering learning through play.
3. Interactive Holographic Characters - Holographic characters like Wren represent a breakthrough in interactive entertainment, providing dynamic and responsive companionship that evolves based on user interactions.
Industry Implications
1. Toy Manufacturing - The integration of phygital elements in toys opens new creative pathways for toy manufacturers to develop products that captivate the digital-native generation.
2. Edtech - Educational technology can leverage interactive, gamified toys to promote learning in a fun and engaging manner, particularly for younger audiences.
3. Consumer Electronics - Advancements in holographic and phygital technology present new opportunities within the consumer electronics industry for creating innovative interactive devices.
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