Sales from 'The Mighty River' Support Waterway Conservation
Riley von Niessen — September 22, 2020 — Eco
References: beautifulworldbooks
'The Mighty River' is a children's book written by award-winning Canadian singer-songwriter Ginalina, who took inspiration from her song 'Save the Mighty River,' which celebrates biodiversity, spending time with nature, and environmental care.
With her book, Ginalina hopes to share her love of the environment with kids, while teaching them about the plant, animal, and insect species that are a part of river biomes. She hopes that the story will inspire kids to get outside and explore, while maintaining an awareness of the fragility of these ecosystems and how pollution, overfishing, and other factors can cause harm to them.
In line with the teachings presented in her story, Ginalina is donating 10 percent of each book sale to A Rocha Canada Environmental Stewardship—an organization that supports water conservation efforts.
Image Credit: Beautiful World Books / Ginalina
With her book, Ginalina hopes to share her love of the environment with kids, while teaching them about the plant, animal, and insect species that are a part of river biomes. She hopes that the story will inspire kids to get outside and explore, while maintaining an awareness of the fragility of these ecosystems and how pollution, overfishing, and other factors can cause harm to them.
In line with the teachings presented in her story, Ginalina is donating 10 percent of each book sale to A Rocha Canada Environmental Stewardship—an organization that supports water conservation efforts.
Image Credit: Beautiful World Books / Ginalina
Trend Themes
1. Children's Environmental Education - Opportunity for businesses to develop educational materials and experiences that teach children about environmental conservation and sustainability.
2. Eco-friendly Children's Products - Potential for businesses to create and promote eco-friendly children's products that encourage a closer connection with nature and environmental stewardship.
3. Cause-driven Marketing - Opportunity for businesses to align with environmental causes and incorporate cause-driven marketing strategies to appeal to environmentally conscious consumers.
Industry Implications
1. Publishing - Publishers can explore the niche market of children's books focused on environmental themes, offering educational and engaging content.
2. Education - Educational institutions can incorporate environmental education programs and initiatives into their curriculum to foster a sense of environmental responsibility in students from an early age.
3. Toy and Product Manufacturing - Toy manufacturers can create toys and products that align with environmental themes and teach children about conservation and sustainability while providing a fun and engaging play experience.
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