CPK's Back-to-School Lunch Program Supports Busy Parents
Laura McQuarrie — September 3, 2020 — Lifestyle
References: cpk & businesswire
Whether families are seeing their kids return to school part-time or they're exploring full-time homeschooling, the 2020 back-to-school season looks a little different than expected—and California Pizza Kitchen recognizes this with its new back-to-school family lunch program. Knowing that families are as busy as ever and may need help adjusting to new routines, California Pizza Kitchen created a convenient mid-day meal solution.
There are delivery, dine-in lunch visit and dine-in dinner visit options available, which treat families to low-cost comfort food meals like macaroni and cheese, pizzas and adult dinner entrees.
Ashley Ceraolo, Senior Vice President of Marketing at California Pizza Kitchen says, "We hope these new offerings will encourage additional family mealtime and provide a midday touchpoint for conversation over delicious food, at-home or in-restaurant."
There are delivery, dine-in lunch visit and dine-in dinner visit options available, which treat families to low-cost comfort food meals like macaroni and cheese, pizzas and adult dinner entrees.
Ashley Ceraolo, Senior Vice President of Marketing at California Pizza Kitchen says, "We hope these new offerings will encourage additional family mealtime and provide a midday touchpoint for conversation over delicious food, at-home or in-restaurant."
Trend Themes
1. Convenient Mid-day Meal Solutions - The trend of providing convenient mid-day meal solutions can be disruptive by catering to families with busy schedules and providing them with easy and affordable options.
2. Support for New Back-to-school Routines - This trend recognizes the need for support and flexibility in adjusting to new back-to-school routines, presenting opportunities for innovative solutions that can help families navigate these changes.
3. Enhancing Family Mealtime Experiences - The trend of enhancing family mealtime experiences offers opportunities to create memorable moments and strengthen family relationships by providing delicious and convenient meal options that encourage conversation and connection.
Industry Implications
1. Food Delivery Services - Food delivery services can capitalize on the trend of providing convenient mid-day meal solutions by offering tailored options for families, making it easier for them to have quality meals delivered to their doorsteps.
2. Restaurant Industry - Restaurants can tap into the trend of supporting new back-to-school routines by creating special lunch programs or offering flexible dining options that cater to families, helping them adjust to changing schedules.
3. Meal Kit Services - The meal kit industry can seize the trend of enhancing family mealtime experiences by developing family-friendly meal kits that not only provide quality ingredients but also incorporate activities or conversation starters to make mealtime more engaging and enjoyable.
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