Amazon's DIY "Boxtumes" Help to Reuse Delivery Boxes
Laura McQuarrie — September 28, 2020 — Life-Stages
References: amazon & prnewswire
Halloween celebrations will look a little different this year and many families will be searching for low-cost costumes—or even DIY "boxtumes" that they can create themselves at home by upcycling delivery boxes. Amazon is providing inspiration for make-at-home Halloween costumes with a DIY Fire Truck Boxtume and a matching Fire Hydrant Boxtume for a sibling or a friend. Using cardboard delivery boxes as the base of a costume, there's no limit to what can be created.
Knowing that many households will be purchasing their Halloween candy and decoration online rather than in-store this year, Amazon hopes to provide inspiration for DIY creations that can be created simply by placing an online order. Amazon is inviting families to create and share their Boxtumes using the #Boxtumes tag on social media.
Image Credit: Amazon, Michelle Nhu
Knowing that many households will be purchasing their Halloween candy and decoration online rather than in-store this year, Amazon hopes to provide inspiration for DIY creations that can be created simply by placing an online order. Amazon is inviting families to create and share their Boxtumes using the #Boxtumes tag on social media.
Image Credit: Amazon, Michelle Nhu
Trend Themes
1. DIY Costumes - The trend of DIY costumes allows individuals to creatively repurpose everyday items into unique Halloween outfits, promoting sustainability and cost-effectiveness.
2. Upcycling - The upcycling trend encourages people to find innovative ways to reuse and transform materials, such as repurposing delivery boxes into Halloween costumes, reducing waste and promoting sustainability.
3. Online DIY Inspiration - The trend of online platforms like Amazon providing DIY inspiration for creating costumes using household items and online orders simplifies the costume-making process for consumers and encourages creativity.
Industry Implications
1. E-commerce - The e-commerce industry can explore opportunities to provide online platforms that offer DIY costume ideas and inspiration, catering to the growing demand for unique and budget-friendly costumes.
2. Delivery Services - Delivery service companies can tap into the upcycling trend by providing resources and ideas for repurposing their packaging materials, enhancing brand sustainability and promoting creative reuse.
3. Event Planning - Event planning industry professionals can incorporate the DIY costume trend into their offerings, providing guidance and services for creating unique, upcycled costumes for their clients' events and parties.
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