Build-A-Bear Workshop's SKOOSHERZ are Made for Hugging
Laura McQuarrie — January 15, 2024 — Life-Stages
References: buildabear & es-us.finanzas.yahoo
National Hug Day is coming up at the end of January and in preparation for this annual event in support of expressing affection, Build-A-Bear Workshop is introducing a new line of collectible plush companions called SKOOSHERZ. Named after a hug, or a "skoosh," these rounded ultra-plush friends feature extra soft stuffing for squishing. These cuddly plush toys were inspired by research that says hugs improve emotional and physical well-being by boosting oxytocin, also known as the "cuddle hormone."
Build-A-Bear is introducing SKOOSHERZ to the world with a limited number of characters, including a Rainbow Sparkle Teddy Bear, a Red Raptor, a Strawberry Cow and a fan-favorite Toy of the Year Finalist, the Pink Axolotl.
After the initial launch of SKOOSHERZ, Build-A-Bear will be introducing even more collectible versions throughout the year.
Build-A-Bear is introducing SKOOSHERZ to the world with a limited number of characters, including a Rainbow Sparkle Teddy Bear, a Red Raptor, a Strawberry Cow and a fan-favorite Toy of the Year Finalist, the Pink Axolotl.
After the initial launch of SKOOSHERZ, Build-A-Bear will be introducing even more collectible versions throughout the year.
Trend Themes
1. Plush Collectibles - Build-A-Bear Workshop's SKOOSHERZ offer a new line of huggable, collectible plush companions that are inspired by the emotional and physical benefits of hugs.
2. National Hug Day - In anticipation of National Hug Day, Build-A-Bear Workshop is promoting the importance of expressing affection through their new line of SKOOSHERZ collectibles that are designed for hugging.
3. Cuddle Hormone - Build-A-Bear Workshop's SKOOSHERZ are created with extra soft stuffing to provide a sensory experience that boosts oxytocin, also known as the 'cuddle hormone'.
Industry Implications
1. Toy Manufacturing - The introduction of Build-A-Bear Workshop's SKOOSHERZ presents an opportunity for toy manufacturers to tap into the growing demand for plush collectibles that promote emotional well-being.
2. Retail - Retailers can capitalize on the popularity of SKOOSHERZ by incorporating these cuddly plush companions into their product offerings, particularly in the lead-up to National Hug Day.
3. Wellness - The release of SKOOSHERZ by Build-A-Bear Workshop opens up possibilities for wellness companies to explore the connection between tactile stimulation and emotional wellness, particularly through huggable plush toys.
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