These October 2019 toy trends range from customizable gender-neutral dolls to compostable beach toys.
While Mattel's newest Creatables range consists of gender-neutral dolls that come with a variety of interchangeable outfits, hair options and accessories, Rogue Wave specializes in sustainable beach play solutions that allow for endless fun without harming the planet. The brand's products address the design of traditional beach toys which are often made with harmful plastics and are instead created with plant-based and BPA-free materials that are biodegradable.
Other October 2019 toy trends to note include inclusive Barbie wheelchair accessories and futuristic, 3D-printed food toys like the award-winning 'Play Food from the Future' set which aims to represent a balanced meal with an "Algae Ball, the Mighty Bean and the Bug Mac, a burger made from high-protein insects."
Top 30 Toy Trends in October
From Customizable Gender-Neutral Dolls to Compostable Beach Toys:
Jana Pijak — Oct 3, 2019 — Life-Stages
30
Cultural Celebration Dolls
Mattel's Day of the Dead Barbie Celebrates the Mexican Holiday
29
Collaborative Fashion Dolls
The KITH Women x Barbie Dolls Celebrate the Toy's 60th Anniversary
28
Cubic Multifunctional Game Consoles
The 'Joyscube' Interactive Gaming System is VR-Compatible
27
Flip-Top Selfie Toys
The VTech Kidizoom Pixi Lets Kids Take Photos and Add Silly Filters
26
Customizable Gender Neutral Dolls
Mattel's Creatable World Kits Allow for Hours of Customization
25
Dance-Teaching Toys
The VTech Kidi Star Dance Toy Pairs with Motion-Activated Bands
24
Child-Specific Flight Care Packs
The Kraft Flight Relief Pack is Filled with Items for Kids
23
Bespoke Child-Specific Subscription Services
Rock a Box Baby is a Customizable Baby Gift Box Set
22
Fidget Toy Manufacturing Games
The Fidget Factory Board Game has Players Race to Develop a Product
21
Educational Toy Pop-Ups
Lakeshore's Gifts for Growing Minds Pop-Up Shares Interactive Stations
20
STEM Craft Subscriptions
JOANN's GoldieBlox Box Shares Monthly Science, Math & Tech Activities
19
Barbie Wheelchair Accessories
The Barbie x Izzy Wheels Collab Shares Limited-Edition Wheel Covers
18
Customizable Coding Board Games
The 'Arcade Coder' Board Game is for Players Aged Six and Up
17
Customizable Battle-Friendly Robots
The HEXBUG BattleBots Allow Makers to DIY Rugged Robots
16
Voice-Activated Encyclopaedia Games
Britannica's Guardians of History is a Time Travel Adventure
15
Anti-Plastic Toy Campaigns
Burger King is Fighting Single-Use Plastic with the Meltdown Campaign
14
High-Power Motorized Foam Blasters
The NERF Ultra One Blaster Fires Darts Up to 120 Feet
13
Seasonal Sci-Fi Toy Sets
The 2019 LEGO Star Wars Advent Calendar Features New Characters
12
Scientific Education Toy Blocks
The Uncle Goose Periodic Table Blocks are Made from Basswood
11
Aquatic Child-Friendly Coding Robots
The 'Lebot' Waterproof Coding Robot Has an Interactive Design
10
Pro-Grade Foam Dart Blasters
The Dart Zone Pro MK-1 Fires Rounds at 150 Feet Per Second
9
Rideable Unicorn Toys
Kid Trax's Josie is a Battery-Powered Interactive Ride-On Toy
8
Modular Child-Specific Guitars
The Loog Guitar Debuts Its Newest Electric Guitar for Beginners
7
Compostable Beach Toys
The Rogue Wave Company Specializes in Creating Eco-Friendly Beach Toys
6
Sporty STEM Robot Toys
The Sphero Mini Soccer Robot Lets Users Play Games and More
5
Thought-Provoking Question Games
Authentic Agility Games Asks 'Why Can't We All Just Get Along?'
4
Futuristic Printed Food Toys
'Play Food from the Future' Familiarizes Kids with Sustainable Food
3
Wildlife Rescue Card Games
The Unbearable Warfare Card Game Offers Family-Friendly Fun
2
Developmental Infant Playmats
The Magical Tales Black & White Gymini Comes with a Guidebook
1
Female Empowerment Board Games
Hasbro's Ms. Monopoly Gives Female Players More Money
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Fashion-Branded Doll Designs
The Off-White x Mattel Monster High 'Memorabilia' Capsule is Spooky
Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Iconic Doll Accessory Collaborations
The Barbie x ALDO 2024 Collection is Dreamhouse-Inspired
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Fashion Doll Sodas
The Olipop x Barbie Peaches & Cream Soda Boasts Maximalist Flavor
Video Game Meal Toys
The McDonald's Japan Mario Kart Happy Meal Toys Come in Two Sets
Cheeky Summer Product Lines
Great Jones Has Introduced the Great Float and the Great Tote
Pet-Sized Clogs
Glow-in-the-Dark Pet Crocs are Launching with Owner-Matching Styles
Pinkish Toy-Themed Condiments
Heinz Classic Barbiecue Was Created in Partnership with Mattel
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Ocean Plastic-Made Skincare Packaging
LATHER Introduced Its New Landscapes Collection
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Celebrative Doll-Inspired Donuts
Krispy Kreme Unveils Iconic Barbie-Themed Donuts
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
High-Tech Eco-Conscious Furniture
The WoodenWood Project Upcycles and Utilizes Robotic Printing
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Doll-Themed Dog Collections
The Canada Pooch x Barbie Collection Includes Accessories & More
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
Fall-Inspired Home Cleaning Collections
Grove Co. Debuts Its Limited-Edition Traditions Aglow Line
Expansive Seasonal Pet Products
The Petco Merry Makings Holiday Collection is Packed with Options
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Filmic Skater Shoes
The Vans x Barbie Collaboration Shares Laid-Back Skater Styles
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Plastic-Free Hotel Amenities
ZeroWaste Global Introduces Plastic-Free Guest Amenities for Hotels
Glam Pickleball Paddles
The Barbie x Nettie Pickleball Collection Brings Color to the Court
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Eggshell-Made Digital Pets
The Original Tamagotchi Celebration Egg Has an Eco-Friendly Form
Pink Tonal Lifestyle Sneakers
Barbie Pink Tones Detail the Latest SB Force 58 Sneaker
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Convenience-Focused Upcycled Tote Designs
Out of the Woods Enhances Its Out of the Ocean® Range
Retro Doll-Themed Cameras
Retrospekt's Barbie Film Camera Collection is Nostalgically Vibrant
Sustainable Packaging Brands
Xampla Releases a New Consumer Packaging Brand Called Morro
Exclusive Premium Electric Vehicles
Mercedes-Benz and Mattel Join Forces on the Electric G 580
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Expansive Halloween Pet Collections
The Petco 'Bootique' Halloween Collection Has Options for All
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Fully Compostable Food Packaging
ETG ECO GREEN Unveils a New Line of 100% Compostable Products
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Toy-Themed Ice Creams
These Two New Turkey Hill Ice Creams Come in Two Flavors
Ocean-Bound Plastic Timepieces
The Amitron Wave Collection Shows Off a Sustainable Aesthetic
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Collectible Mexican Holiday Dolls
The Barbie 2023 Día De Muertos Doll is Highly Detailed
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Doll-Themed Secondhand Shops
ThredUp's Barbiecore Dream Shop Shares a Selection of Thrifted Goods
Mindful Advent Calendars
The PLAYin CHOC Advent Calendars Have Low-Sugar Chocolate and More
Squishy QSR Toy Collaborations
McDonald's Squishmallows Happy Meal Arrives on December 26
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Plastic Waste Brand Initiatives
Roberts Beauty Partnered with Oceanworks to Reduce Plastic Use
Plastic-Free Vegan Advent Calendars
The HAPPi Advent Calendar Has Been Updated for 2023
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Kid-Friendly Modular Sofas
The Figgy Play Couch is Launching in Durable, Family-Friendly Materials
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Doll-Inspired Retro Instant Cameras
Mattel and Kodak Join Forces on a Barbie Instant Camera
Dainty Floral Loungewear
Grey Bandit Debuts Cozy Lounge Collection with 'Barbie's Garden' and More
Sustainable Ocean Packaging Designs
COAST Cannabis Co. Unveils a New Ocean-Based Packaging Design
Halloween-Themed Pet Lines
Petco's Latest Halloween 'Bootique' and Fall Lines are Cheeky
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Expansive Toy-Inspired Amusement Parks
Mattel Adventure Park Will Open in 2024 in Arizona
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Film-Inspired Bright Doll Houses
Mattel Creations Unveils the Mini Mojo Dojo Casa House
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Eco-Friendly Sun-Kissed Eyeshadows
NUDESTIX Unveils Sustainable Nude Beach Eye Palette
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Recycled Plastic Swimwear
Coastal Cool’s Sustainable Swimwear Blends Style with Purpose
Woven Statement Totes
The Ultimate BeachBag from HOLST + LEE Fuses Style and Function
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Mess-Free Eco Craft Kits
Brainstorm's Create N Colour Let Kids Magically Paint with Water
Planet-Friendly Organic Clothing
Toby Tiger Offers Ethical and Affordable Kids Clothing for All
Customizable Toy Islanders
LEGO Announces a New Animal Crossing-Themed Collaboration
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Pink Plant-Based Sushi Rolls
The Barbie Roll by Niku Nashi is Wrapped in Pink Soy Paper
Indian Heritage-Inspired Dolls
Barbie and Anita Dongre Team Up to Create a Doll for Diwali
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Waste Reduction Campaigns
Rhyme & Reason's #NoNewPlastic Encourages Small Daily Actions
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
Doll-Themed Pink Paints
Stuart Semple Releases a New Barbie-Inspired 'Pinkie' Paint Color
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
Gender-Neutral Stroller Toys
Hart & Hero's Herotron Challenges the Gender Play Gap
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Playful Reusable Diaper Designs
Charlie Banana Debuts a New Selection of Reusable Diaper Products
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Compostable Takeout Containers
Good Start Packaging Launches a New Range of Takeout Containers
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Exclusive Doll-Inspired Smoothies
Bumpin Blends Debuts the Barbie Strawberry Dream Smoothie Cubes
Festive Día de Muertos-Dolls
Mattel Creations Transforms Barbie and Ken into Festive Designs
Eco-Friendly Health-Conscious Dog Toys
These Cosmos Snack Shack Toys Come in Two Styles
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures