The Barbie x Izzy Wheels Collab Shares Limited-Edition Wheel Covers
Laura McQuarrie — August 28, 2019 — Life-Stages
References: izzywheels & prnewswire
Barbie and Izzy Wheels teamed up to create a line of limited-edition wheelchair accessories that can be sized to fit manual wheelchairs, plus miniature versions that fit the Barbie with Wheelchair doll from the Fashionistas line. In all, four limited-edition wheel covers have been introduced by UK-based creators like inclusive fashion label ART SCHOOL, and graphic artists Malika Favre, Hattie Stewart and Annu Kilpeläinen. These designs help to celebrate Barbie's 60th year and continue her mission to inspire girls to be anything they want to be.
Izzy Wheels is a Dublin-based brand founded by two Irish sisters, Ailbhe and Izzy Keane, who was born with Spina Bifida and is paralyzed from her waist down. With stylish wheel covers, Izzy and others transform their wheelchairs into tools for self-expression.
Izzy Wheels is a Dublin-based brand founded by two Irish sisters, Ailbhe and Izzy Keane, who was born with Spina Bifida and is paralyzed from her waist down. With stylish wheel covers, Izzy and others transform their wheelchairs into tools for self-expression.
Trend Themes
1. Inclusive Fashion - The collaboration between Barbie and Izzy Wheels reflects a growing trend towards inclusivity and diversity in the fashion industry, providing a disruptive innovation opportunity for companies to create more accessible and adaptive fashion products.
2. Assistive Technology - The introduction of Barbie wheel covers that fit manual wheelchairs reflects a trend towards incorporating assistive technology into everyday products, providing a disruptive innovation opportunity for companies to create more accessible and inclusive designs for people with disabilities.
3. Self-expression - Izzy Wheels allows people with disabilities to express themselves through stylish wheel covers, promoting a trend towards empowering people to use fashion as a means of self-expression, providing a disruptive innovation opportunity for companies to create products that encourage self-expression and creativity.
Industry Implications
1. Fashion - The collaboration between Barbie and Izzy Wheels is disrupting the fashion industry by promoting inclusivity and accessibility, providing an opportunity for companies to create more adaptive and accessible fashion products.
2. Assistive Technology - The introduction of Barbie wheel covers that fit manual wheelchairs highlights a growing need for assistive technology in various industries, providing a disruptive innovation opportunity for companies to create more accessible and inclusive products.
3. Personalization - Izzy Wheels is disrupting the personalization industry by providing customized wheel covers that reflect individuality and self-expression, providing an opportunity for companies to create personalized products that promote self-expression and creativity.
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