Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
References: kao & cosmeticsbusiness
Japanese beauty company Kao Corporation has recently unveiled a set of sustainability initiatives with the ultimate goals of achieving zero plastic packaging waste by the year 2040 and transitioning to a negative waste footprint by 2050. The company will focus on creating thinner containers and packaging, which will aid consumers who want to recycle their products easily. Kao products will also be designed to accommodate refills and reuse for a longer product lifespan.
“Over the past years, Kao has been particularly successful in reducing the amount of plastic used compared to original packaging by offering refill and replacement products,” the company said in a statement. “Together with more compressed products, these have globally accounted for a reduction rate of 79% vs the original packs.”
Image Credit: Kao Corporation
“Over the past years, Kao has been particularly successful in reducing the amount of plastic used compared to original packaging by offering refill and replacement products,” the company said in a statement. “Together with more compressed products, these have globally accounted for a reduction rate of 79% vs the original packs.”
Image Credit: Kao Corporation
Trend Themes
1. Zero Plastic Packaging Waste - Kao Corporation aims to achieve zero plastic packaging waste by 2040, utilizing thinner containers and packaging to aid recycling efforts.
2. Negative Waste Footprint - Kao Corporation seeks to transition to a negative waste footprint by 2050 through sustainability initiatives and embracing refill and reuse options.
3. Reduced Plastic Usage - Kao Corporation has successfully reduced plastic usage by 79% through the introduction of refill and replacement products.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can embrace sustainable practices by focusing on reducing plastic packaging waste and promoting refill and reuse options for their products.
2. Packaging - The packaging industry can capture opportunities in sustainability by developing thinner containers and packaging that aid in recycling efforts and help achieve zero plastic packaging waste.
3. Manufacturing - Manufacturing companies can explore innovative solutions to reduce plastic waste by designing products with refill and replacement options, contributing to a negative waste footprint.
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