LATHER Introduced Its New Landscapes Collection
LATHER's New Landscapes Collection targets the luxury hospitality sector by combining high-end personal care with environmental sustainability. The collection, now available to hotels across the U.S., is noteworthy for its packaging, which is made from 100% Ocean Bound Plastic, a material repurposed from coastal waste. This choice reflects LATHER’s commitment to reducing plastic pollution and promoting responsible material use.
The New Landscapes Collection emphasizes natural ingredients and aims to enhance the guest experience through sensory engagement. Each product, including hair care, body wash, and skin care items, is formulated without synthetic fragrances or harmful chemicals. The collection draws inspiration from various natural environments, offering scents reminiscent of mountain air, forest greenery, desert warmth, and coastal breezes.
The packaging of the New Landscapes Collection features QR codes that provide consumers with information about the ingredients and the environmental impact of the Ocean Bound Plastic. This transparency is designed to foster a greater awareness of sustainability among users.
Image Credit: LATHER
The New Landscapes Collection emphasizes natural ingredients and aims to enhance the guest experience through sensory engagement. Each product, including hair care, body wash, and skin care items, is formulated without synthetic fragrances or harmful chemicals. The collection draws inspiration from various natural environments, offering scents reminiscent of mountain air, forest greenery, desert warmth, and coastal breezes.
The packaging of the New Landscapes Collection features QR codes that provide consumers with information about the ingredients and the environmental impact of the Ocean Bound Plastic. This transparency is designed to foster a greater awareness of sustainability among users.
Image Credit: LATHER
Trend Themes
1. Sustainable Packaging - LATHER's use of 100% Ocean Bound Plastic highlights a growing trend in repurposing waste materials for eco-friendly product packaging.
2. Ingredient Transparency - QR codes on packaging that inform consumers about ingredients and environmental impact signify a surge in demands for greater transparency in personal care products.
3. Natural Formulations - Products formulated without synthetic fragrances or harmful chemicals underscore a shift toward clean, natural ingredients in the skincare industry.
Industry Implications
1. Hospitality - The luxury hospitality sector is increasingly adopting sustainable personal care products to meet environmentally conscious guest expectations.
2. Beauty and Skincare - The beauty and skincare industry is seeing a rise in the use of natural ingredients and eco-friendly packaging to cater to health and environmentally aware consumers.
3. Recycling and Waste Management - Repurposing coastal waste into product packaging is expanding the role of recycling and waste management companies in the consumer goods market.
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