Mattel's Day of the Dead Barbie Celebrates the Mexican Holiday
Laura McQuarrie — September 11, 2019 — Life-Stages
References: barbie.mattel & culturacolectiva
To mark the upcoming Día de Muertos in November, Mattel is releasing a special edition Day of the Dead Barbie that celebrates Mexican culture and traditions. The doll is painted with intricate Catrina (also known as sugar skull) makeup and sports a dress that takes inspiration from traditional textiles from Mexican indigenous communities. The Barbie doll's dark gown is just as ornate as her face makeup and just as full of symbolism, as the design includes embroidered flower details, subtle skulls and Monarch butterflies that are significant to Michoacán.
The collectible $75 doll also wears a Marigold flower crown, which is commonly used in Día de Muertos celebrations and serves as a representation of life's fragility.
The collectible $75 doll also wears a Marigold flower crown, which is commonly used in Día de Muertos celebrations and serves as a representation of life's fragility.
Trend Themes
1. Cultural Celebration Dolls - Disruptive innovation opportunity: Developing a line of dolls that celebrate various cultures and traditions, providing representation and promoting inclusivity in the toy industry.
2. Holiday-themed Collectibles - Disruptive innovation opportunity: Creating limited edition collectibles that commemorate cultural holidays and events, tapping into the demand for unique and meaningful items.
3. Indigenous-inspired Fashion - Disruptive innovation opportunity: Designing clothing and accessories that incorporate traditional textiles and motifs from indigenous communities, bridging the gap between traditional craftsmanship and modern fashion trends.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Incorporating cultural diversity into toy designs to meet the growing demand for inclusive and representative toys.
2. Collectibles Market - Disruptive innovation opportunity: Expanding the market for limited edition collectibles by creating products that celebrate cultural holidays and events.
3. Fashion and Accessories - Disruptive innovation opportunity: Collaborating with indigenous communities to create fashion lines that showcase their traditional textiles and motifs, offering consumers unique and culturally rich clothing options.
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