The Kraft Flight Relief Pack is Filled with Items for Kids
Grace Mahas — August 29, 2019 — Marketing
References: kraftcanada & thedrum
Vacations are meant to be relaxing and fun, and with Kraft's recent launch of the Flight Relief Pack, families with children can ensure their child is occupied and tantrum-free for their whole voyage. The flight care packages launched just in time for labor day weekend and will ensure parents can sit back and enjoy the flight.
The Flight Relief Packs includes an array of items to occupy kids, including a bag of Kraft String Cheese and a limited-edition Kraft String Cheese-o-Rama playbook. The book coincides with the String Cheese, so children can spend time stimulating their hands and their minds trying to recreate the images found in the book.
The packs also ensured there were some goodies for caretakers. For parents, the pack includes a soothing eye mask, headphones, and a comfortable neck pillow.
The Flight Relief Packs includes an array of items to occupy kids, including a bag of Kraft String Cheese and a limited-edition Kraft String Cheese-o-Rama playbook. The book coincides with the String Cheese, so children can spend time stimulating their hands and their minds trying to recreate the images found in the book.
The packs also ensured there were some goodies for caretakers. For parents, the pack includes a soothing eye mask, headphones, and a comfortable neck pillow.
Trend Themes
1. Child-specific Care Packs - The development of child-specific care packs is a disruptive innovation opportunity that can enhance family travel experiences.
2. Entertainment in Flight - In-flight entertainment, such as limited-edition playbooks and other engaging activities, is a disruptive innovation opportunity that can make long journeys more enjoyable and comfortable.
3. Personalized Enhancements - Personalized enhancements, such as eye masks, neck pillows, and headphones, are a disruptive innovation opportunity that can improve the travel experience for all passengers.
Industry Implications
1. Travel - The travel industry could benefit from offering child-specific care packs and personalized enhancements to keep all passengers comfortable and content throughout their journey.
2. Entertainment - The entertainment industry can explore opportunities to create engaging, flight-friendly products, such as limited-edition playbooks, for passengers of all ages.
3. Food and Beverage - The food and beverage industry can develop products such as conveniently packaged snacks, like Kraft String Cheese, to offer as part of child-specific care packs that can provide an additional revenue stream.
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