These November 2019 interactive trends range from VR-Powered cannabis exhibits to personalized paint ads.
As cannabis continues to become destigmatized thanks to the herb's legalization across North America, major and independent brands are creating immersive retail spaces, campaigns and events that aim to engage and educate consumers.
Standouts include niche events like Broccoli Magazine's three-day 'In Bloom' festival that featured an attendee list of prominent women, a weed prom party and live musical performances. Similarly, Irisa's discovery-themed retail space relies on virtual reality technology to let visitors know how cannabis feels before they try it.
When it comes to other examples of disruptive retail, these November 2019 interactive trends spotlight La Mer's 'Edge of the Sea' skincare activation -- teaching visitors about water's role in healing, wellness and skincare production -- along with Huawei's 'Dive-Thru' underwater pop-up. This impressive example of interactive marketing was a brand activation only accessed by divers and was launched to promote the brand's Huawei Watch GT 2 timepiece.
Top 30 Interactive Trends in November
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30
Online Toy-Testing Hubs
KidHQ's Interactive Video Experiences Reinvent Holiday Shopping
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29
Exclusive Snack Pop-Ups
Pop Up Grocer in SoHo Offered the Most Obscure & Highly Desirable Snacks
28
VR-Powered Cannabis Experiences
Irisa is Disrupting the Cannabis Retail Space with Virtual Reality
27
Dream-Fulfilling Photobooths
Coca-Cola's Playful Photobooth Lets People Act Out Their Bucket List
26
Real-Life Horror Costumes
Natural Light Wants You to Dress Up Like Your Real-Life Adult Nightmares
25
Real-Time Storefront Displays
Fomo Storefront Shows People What Other Customers Purchase
24
Footwear-Focused Cafe Pop-Ups
The Rivals Café Kicks Off the Launch of Jordan Rivals Footwear
23
Sea-Focused Skincare Exhibitions
La Mer's Edge of the Sea Explores Water's Role in Healing & More
22
Millennial Financial Wellness Pop-Ups
Personal Finance Platform Credit Karma is Advice-Driven
21
Eternal Summer Bars
Sol's Light-Filled Pop-Up Bar Fights the Autumn Blues
20
Crowdsourced Haunted Houses
Reese's & Neil Patrick Harris are Teaming Up for 'It’s A LIVE'
19
Athlete-Focused Pizzeria Pop-Ups
New Balance Will Reward Runners Based on Mileage with Pizza
18
Personalized Paint Campaigns
Sherwin-Williams' Booths Read Auras & Suggest Custom Color Palettes
17
Prom-Like Cannabis Festivals
Broccoli Magazine's In Bloom Event Was Attended Mostly by Women
16
Multi-Sensory Champagne Bars
St Vincent is Opening a Pop-Up Bar in London with Veuve Clicquot
15
Visually Enchanting Anti-Plastic Stores
The Pass on Plastic Pop-Up Reminded Consumers of the Issue
14
Sapphire-Inspired Jewelry Pop-Ups
Sorbet Sapphire's Unique Pop-Up Will Host 16 Canadian Designers
13
Nature-Inspired VR Installations
Marshmallow Laser Feast Debuts Two Works That Empower Ecology
12
Privately-Owned Public Space Pavilions
Six Studios Raise Awareness with a Series of Installations
11
Digital Costume Contests
Chipotle's #Boorito TikTok Contest Invites Users to Show Transformations
10
Skincare-Branded Halloween Events
Lush Cosmetics Debuts a Halloween-Themed Interactive Event
9
Underwater Watch Stores
The Huawei 'Dive-Thru' is Only Accessible to Swimmers
8
Off-Grid Adventure Maps
Shackleton's Map Shares Locations Free from 3G, 4G & 5G Connections
7
Supermarket Brand Wine Courses
Aldi is Launching a Free Wine Course for Amateur Sommeliers
6
Free Dairy-Free Coffees
Silk Will Pay for Your Dairy-Free Coffee in Honor of National Coffee Day
5
Unfollowing Beer Campaigns
Miller Lite is Inviting Fans to Unfollow on Social Media
4
Vote-Promoting Ridesharing Deals
Lyft Offers Discounts on Election Day in Toronto and Ottawa
3
Artistic Haunting Experience Pop-Ups
The Toronto Funhouse is Converting to a Spooky Activation
2
Branded Pillow Fight Events
Premier Inn's Pillow Fight Club Helps to Recycle Soft Furnishings
1
Halloween-Themed Playlists Ads
Spotify Celebrates Singers Who Push Boundaries in Its Stay Scary Ad
Related Ideas
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Cannabis-Forward Advent Calendars
RISE Dispensary Offers a Unique Advent Calendar for the Holidays
THC-Focused Dry January Campaigns
Wynk Debuts 'Dry January Doesn't Have to Be So Dry'
Entertaining AI-Driven Experiences
Lotte and Arbitrum Partner for the Coalesced 'Lotte Caliverse'
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
AI-Enabled E-Commerce Platforms
Bloomreach Expands its Personalization Feature to Spain and Italy
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Cannabis Spa Experiences
Muri Lelu and the Spa at Hotel Chelsea Debut the Full Bloom Facial
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Creatively Branded Cannabis Products
Green Dot Labs Debuted a New Strain Called Pink Frōōt
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Virtual Flavor Simulators
Researchers Developed a Device to Stimulate Taste in Virtual Worlds
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Cannabis Store Rebrands
Union Square Travel Agency Has Rebranded as The Travel Agency
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Cocktail-Inspired Cannabis Refreshments
The Herb & Bloom Drinks Come in Three Tasty Flavors
Collaborative VR Art Experiences
Chanel Presents the A Conversation with the Sun Show
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Cannabis-Infused Sparkling Waters
Voila! Sparkling Waters Feature Five Refreshing Flavors
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Expanded Cannabis Product Lines
Solei Introduces New Beverage and Products for Topical Needs
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
4D Designer Exhibitions
Gucci Visions in Bangkok is an Immersive Fashion Experience
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Manhattan-Based Curated Cannabis Retailers
Culture House Opens a Cannabis Dispensary in Manhattan
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Mood-Specific Low-Dose Cannabis Beverages
Vibes Boasts an Innovative Approach to Social Drinking
Cannabis-Infused Spirits
Viral Spirit Nowadays Launches at Pop-Up Grocer in NYC
Dispensary-Launched Premium Cannabis Lines
Ivy Hall Dispensaries Debuts the Ivy Premium Line
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Surrealist Pink Pop-Ups
Hourglass Cosmetics is Hosting the Unreal Pop-Up Shop in NYC
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Burgeoning Psychedelic Art Movements
The Chambers Project/PACT Embrace the Psychedelic Movement
Dispensary-Friendly Voting Campaigns
Curaleaf Introduced Its 'Toke the Vote' Campaign
Discreet Cannabis Gift Boxes
Vivid Cannabis Helps Shoppers Inconspicuously Share the Gift of Weed
Alcohol Alternative Sampler Boxes
Sober(ish) and Cann Debut the Sober(ish) Cann-uary Sampler Box
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
D2C Cannabis Lifestyle Marketplaces
SWED Takes Snoop Dogg's Cannabis Empire Online
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Valentine’s Day-Inspired Cannabis Products
Incredibles Launches the Exclusive 50 Shades of Grape
Women-Celebrating Cannabis Brands
Gotham Welcomes Angel Therapy Cannabis to Its Roaster
Sparkly Cannabis Products
Beboe by Scott Campbell Debuts at RISE Dispensaries in New York
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Generative Interiors Exhibitions
Trame Launches Its 'Generative Interiors' Concept
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
AI-Advanced 3D Product Tours
Kaon Interactive Introduces Kaon Demo360+TM
Mood-Based Terpene-Rich Cannabis Lines
RIV Capital & Cansortium Introduce MOODS Cannabis
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Coastal-Inspired Cannabis Brands
Curaleaf Debuts the Reef Flower Brand in Florida
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Customizable Digital Cockpit Line-Ups
ART Showcases Tech for Automotive, Motorcycle, & Agriculture
Tropical Cannabis-Infused Beverages
Vacay's New Hybrid Beverages Play with Tart, Tangy Flavors
Immersive Art-Technology Installations
WNDR Museum Boston Will Feature 20 Exhibitions
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Mobile Collagen-Branded Trucks
Revive Collagen Boosts Engagement with Branded Mobile Truck
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Connected Store Window Stickers
Alo Entices Users to Its Alo Yoga Sanctuary with NFC Stickers
Immersive Fashion Week Events
Fashion Art Toronto's 1664 Fashion Week Fall 2024 is Comprehensive
Low-Dose Cannabis Seltzers
Heti Pairs THC and CBD with Indigenous Botanicals
Immersive Garden Bar Experiences
BLOOM Explores America's First Botanical Garden in NYC
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Immersive Gaming Activations
The Samsung Odyssey Gaming Booth Launches at Toronto's Union Station
Botanical Bodycare Pop-Ups
Lush Turned a Store into a Secret Garden Pop-Up for a Special Collab
Colorful Cannabis Rebranding Projects
Naturae Rebrands Itself Under Its Popular Brand, Jaunty
Seasonal Book Retail Promotions
Indigo Launches Multi-Category Holiday Deals with E-Reader Focus
AI Budtender Assistants
Spark Pro by Jointly Elevates Cannabis Retail with an AI-Driven Tool
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Holiday-Themed Cannabis Campaigns
Green Dot Labs Debuts the Holidaze: Light Up the Season Campaign
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Thanksgiving-Themed Cannabis Offerings
Trulieve Celebrates the Holiday Season with Cannabis
Cannabis Festival Collaborations
STIIZY Teams Up with Outside Lands on a New Festival Activation
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
AI-Driven Visual Creation
EverArt Enables AI-Based Custom Visual Creation for Your Brand
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Skincare Cannabis Brand Expansions
Autumn Brands Introduces "now melt," a Self-Care Brand
Cannabis-Friendly Pizza Promotions
&pizza Introduced a Series of Themed Deals for 4/20
4/20-Ready Rewards Programs
Curio Wellness Offers a New Loyalty Program Ahead of 4/20
Nostalgia-Branded Cannabis Products
HIGH 90'S is California's Premier Cannabis Brand
Reach-Expanding Cannabis Partnerships
The Cannabist Company Partners with Flower by Edie Parker
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Light Garden Installations
Imaginarium360 is an Immersive Walkthrough Garden Event
Hemp-Derived Cannabis Brands
Jesse Ventura Announces the Launch of Jesse Ventura Farms