The Huawei 'Dive-Thru' is Only Accessible to Swimmers
Laura McQuarrie — October 18, 2019 — Marketing
References: huaweidrivethru & prexamples
To make a splash with the launch of the new Huawei Watch GT 2, the telecommunications company created a partially submerged watch store and "the world’s first Dive-Thru kiosk." For one day only, people have the chance to visit the Royal Victoria Dock in east London and brave the cold water to snag a watch of their own for free. British Olympian Greg Rutherford will kick things off and show people how it's done before members of the public have their chance to swim for a smartwatch.
Like a fast food drive-thru, the Huawei Dive-Thru is set up with an ordering window and an attendant but to pick up their Huawei Watch GT 2, people must be prepared to dive beneath the surface of the water.
Like a fast food drive-thru, the Huawei Dive-Thru is set up with an ordering window and an attendant but to pick up their Huawei Watch GT 2, people must be prepared to dive beneath the surface of the water.
Trend Themes
1. Underwater Pop-up Stores - Creating temporary retail experiences that are partially submerged in water to attract adventurous consumers.
2. Dive-thru Kiosks - Designing kiosks that require customers to submerge underwater to receive their desired products.
3. Innovative Retail Experiences - Developing unique and immersive shopping experiences to engage and excite consumers.
Industry Implications
1. Telecommunications - Exploring opportunities to create experiential marketing campaigns that elevate brand awareness and drive consumer engagement.
2. Smartwatch Manufacturing - Incorporating creative and unconventional distribution methods to stand out in the competitive smartwatch market.
3. Sports and Fitness - Collaborating with athletes and sports personalities to promote products and create memorable promotional events.
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