Spotify Celebrates Singers Who Push Boundaries in Its Stay Scary Ad
Grace Mahas — October 28, 2019 — Marketing
References: open.spotify & thedrum
With Halloween almost here, the music platform known for its bold marketing tactics -- Spotify -- launched the 'Stay Scary' campaign that celebrates many iconic artists who have pushed boundaries and challenged the status quo. Some notable artists featured include artists like Freddie Mercury, Janet Jackson, Billie Eilish, Lil Nas X, and Madonna -- to name a few.
The Stay Scary campaign features short films that detail the life and accomplishment of these artists as well as an interactive pop-up experience in New York City. The pop up features costumes that were inspired by some of these iconic artists and fans were even allowed to take these items home. The campaign officially launched today and will end on November 1.
The Stay Scary campaign features short films that detail the life and accomplishment of these artists as well as an interactive pop-up experience in New York City. The pop up features costumes that were inspired by some of these iconic artists and fans were even allowed to take these items home. The campaign officially launched today and will end on November 1.
Trend Themes
1. Halloween-themed Playlists - Opportunities to explore creating more Halloween-themed playlists that cater to different audiences and genres.
2. Interactive Pop-up Experiences - Opportunities to create more interactive pop-up experiences for music events that engage fans and offer unique experiences.
3. Celebrating Iconic Artists - Opportunities to celebrate and promote the accomplishments of iconic artists, past and present, with new and creative marketing campaigns.
Industry Implications
1. Music Streaming Services - Music streaming services can offer more customized and curated playlists for holidays and special occasions to better engage their audiences and retain subscribers.
2. Event Management - Event management companies can incorporate interactive pop-up experiences into music festivals and concerts to enhance the entertainment value for attendees.
3. Marketing and Advertising - Marketing and advertising firms can develop innovative campaigns that celebrate iconic artists and promote their contributions to different industries and cultural movements.
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