Lush Cosmetics Debuts a Halloween-Themed Interactive Event
Grace Mahas — October 10, 2019 — Marketing
In anticipation of Halloween, Lush Cosmetics is launching an epic Halloween party for customers at all of its Canadian locations. The event will take place on Saturday, October 19th from 12-4 pm and will include an interactive, hands-on experience.
Attendees will learn how to make their own Lord of Misrule Bath Bomb -- a spectacular bath product full of vibrant and spooky colors -- that they'll be able to bring home with them. In addition, the Lush Cosmetics Halloween event will include a tarot reading that will help attendees discover what their next bath and bath bomb will be. Lastly, customers will also be privy to a sneak peek of the brand's new Christmas 2019 products.
Attendees will learn how to make their own Lord of Misrule Bath Bomb -- a spectacular bath product full of vibrant and spooky colors -- that they'll be able to bring home with them. In addition, the Lush Cosmetics Halloween event will include a tarot reading that will help attendees discover what their next bath and bath bomb will be. Lastly, customers will also be privy to a sneak peek of the brand's new Christmas 2019 products.
Trend Themes
1. Halloween Themed Events - Businesses can leverage the excitement around Halloween by hosting themed events that offer interactive and immersive experiences to customers.
2. DIY Bath Products - A trend in the self-care industry is offering customers the opportunity to create their own bath products, which can be a unique and personalized experience for the customer.
3. Tarot Readings - Incorporating spiritual activities like tarot readings into events/activities of a business can attract customers who are interested in wellness and spirituality.
Industry Implications
1. Skincare - Companies in skincare industry can host interactive Halloween-themed events, offering immersive experiences such as DIY bath bomb making and tarot readings for customers.
2. Retail - Retailers can offer similar interactive and immersive experiences to customers, providing the opportunity for product education and customer engagement.
3. Event Planning - Businesses that specialize in event planning can assist companies in creating and executing interactive Halloween-themed events to improve brand awareness and customer experience.
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