Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Dispensary-Friendly Voting Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

Curaleaf Introduced Its 'Toke the Vote' Campaign

— November 9, 2024 — Marketing
Curaleaf ran a cheeky campaign, dubbed Toke the Vote, during election season across its dispensaries in Arizona, select locations in Florida, and Illinois. Through this strategic initiative, the brand aimed at engaging customers in a lighthearted, nonpartisan experience.

Toke the Vote initiative featured three specially branded hybrid strains — Kamala Kush, Donald OG, and Space Jill — ach named after political figures or themes. The dispensaries offered updates on sales progress, allowing customers to follow the 'race' as each strain competed to sell out first. The first to be fully sold out would win the Toke the Vote 'polls.'

Curaleaf's Toke the Vote campaign undoubably introduced a playful twist to the usual election season engagement. Consumers likely found this campaign interesting for its blend of political season excitement and cannabis culture.

Image Credit: Curaleaf
Trend Themes
1. Politically-themed Marketing - Campaigns like Toke the Vote infuse traditional election excitement with consumer products, creating an engaging new form of brand interaction.
2. Nonpartisan Consumer Engagement - Brands are finding innovative ways to drive customer participation through neutral, themed experiences that connect with wider societal interests.
3. Hybrid Product Promotions - The combination of specific themes with product marketing, such as hybrid strain names like Kamala Kush and Donald OG, is reshaping how products can be distinctively branded.
Industry Implications
1. Cannabis Retail - Cannabis dispensaries are exploring creative promotional campaigns to increase customer engagement and sales, particularly during significant cultural moments.
2. Marketing and Advertising - Marketing strategies are evolving to incorporate playful, theme-based elements that resonate with current events and trends, driving consumer interaction in novel ways.
3. Consumer Packaged Goods - The practice of thematically branding consumer products offers unique opportunities to stand out in crowded markets and entices curiosity among consumers.
7.2
Score
Popularity
Activity
Freshness