Edibles.com from Edible Brands Builds on the Brand's Prowess
Michael Hemsworth — March 21, 2025 — Business
References: Edibles & snackandbakery
Edibles.com is a new eCommerce marketplace being launched by Edible Brands, the parent company of Edible Arrangements, as a source for consumers to find high-quality hemp-infused natural health products.
The platform is being led by Thomas Winstanley, a veteran within the cannabis industry, and will put a wide range of items in the spotlight for shoppers to peruse. The marketplace is live now in a variety of markets where cannabis products are legally permitted including Florida and Georgia. Shoppers can also access an education center focused on cannabis use alongside products from well-known brands in the industry like Cann, Wana and 1906 thanks to partnerships.
CEO of Edible Brands Somia Farid Silber spoke on Edibles.com saying, "The hemp industry is evolving rapidly, but consumers still face challenges with perception, education, and accessibility. We needed a leader with deep expertise in brand-building and regulatory navigation, and Thomas is the ideal choice to bring our vision for Edibles.com to life. His ability to create seamless consumer experiences—integrating product innovation, operations and retail—sets him apart. We’re making it easier than ever for consumers to access premium, vetted products with the convenience they expect today.”
Image Credit: Edible Brands
The platform is being led by Thomas Winstanley, a veteran within the cannabis industry, and will put a wide range of items in the spotlight for shoppers to peruse. The marketplace is live now in a variety of markets where cannabis products are legally permitted including Florida and Georgia. Shoppers can also access an education center focused on cannabis use alongside products from well-known brands in the industry like Cann, Wana and 1906 thanks to partnerships.
CEO of Edible Brands Somia Farid Silber spoke on Edibles.com saying, "The hemp industry is evolving rapidly, but consumers still face challenges with perception, education, and accessibility. We needed a leader with deep expertise in brand-building and regulatory navigation, and Thomas is the ideal choice to bring our vision for Edibles.com to life. His ability to create seamless consumer experiences—integrating product innovation, operations and retail—sets him apart. We’re making it easier than ever for consumers to access premium, vetted products with the convenience they expect today.”
Image Credit: Edible Brands
Trend Themes
1. Hemp-infused Marketplaces - The rising trend of specialized eCommerce platforms for hemp products highlights growing consumer interest in herbal alternatives.
2. Cannabis Education Portals - Integration of educational resources within online shopping platforms demonstrates a shift towards informed consumer purchase decisions in the cannabis sector.
3. Branded Cannabis Collaborations - Collaborations with established cannabis brands in eCommerce platforms signify a strategic approach towards leveraging brand recognition for market penetration.
Industry Implications
1. Hemp Products Industry - The increase in demand for hemp-infused products is disrupting traditional health product markets with plant-based alternatives.
2. Cannabis Retail Sector - Online marketplaces dedicated to cannabis products are reshaping retail distribution channels by offering convenient access to diverse product offerings.
3. Ecommerce Platforms - The launch of specialized marketplaces within the eCommerce industry is transforming consumer accessibility to niche products, particularly in legal cannabis regions.
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