St Vincent is Opening a Pop-Up Bar in London with Veuve Clicquot
Laura McQuarrie — October 18, 2019 — Lifestyle
References: veuveclicquot & campaignlive
In collaboration with singer-songwriter St Vincent, Veuve Clicquot is opening a champagne bar in London as a part speakeasy, part sensory space that invites guests to step into the imaginative world of the artist. The space called Souvenir, curated by St Vincent, explores themes of memory and discovery and St Vincent will be involved throughout the two-day pop-up, offering performances that promise to surprise and delight.
As well as being able to treat their senses to sound and the taste of champagne, visitors will also be invited into a "wonderland of discovery" through smell.
The multi-sensory experience will be unfolding in London's Covent Garden on the 22nd of November and it aims to offer a celebratory, pleasure-filled experience as "a social antidote to the somewhat turbulent times we are living in."
Image Credit: David Titlow
As well as being able to treat their senses to sound and the taste of champagne, visitors will also be invited into a "wonderland of discovery" through smell.
The multi-sensory experience will be unfolding in London's Covent Garden on the 22nd of November and it aims to offer a celebratory, pleasure-filled experience as "a social antidote to the somewhat turbulent times we are living in."
Image Credit: David Titlow
Trend Themes
1. Multi-sensory Bars - Brand activations that offer multi-sensory experiences in unconventional spaces have the opportunity to create memorable moments for guests.
2. Curated Pop-up Events - Pop-up events curated by artists or influencers can create unique and exclusive experiences that generate media buzz and engagement from audiences.
3. Sensory Marketing - Brands can create emotional connections through the use of sensory marketing, such as incorporating sound, scent, and taste into their experiences.
Industry Implications
1. Beverage and Hospitality - The beverage and hospitality industries can create immersive experiences that differentiate their offerings and create memorable moments for customers.
2. Event and Entertainment - Event and entertainment companies can leverage pop-up experiences curated by artists or influencers to create unique and engaging experiences for attendees.
3. Marketing and Advertising - Marketers can explore the use of sensory marketing to create emotional connections with audiences and differentiate their brands from competitors.
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