ILGM x Leafly Launch a First-of-Its-Kind Home Grow Tour
Georgia Wray Norsten — March 13, 2025 — Business
References: prnewswire & ilgm
I Love Growing Marijuana (ILGM) x Leafly are bringing cannabis cultivation to the masses with the U.S. Home Grow Tour, an immersive, multi-city event designed to educate and inspire home growers. Launching in March, this nationwide tour brings ILGM’s expertise directly to cannabis enthusiasts, fostering hands-on learning and building a thriving community around cultivation.
With stops in Los Angeles, Palm Springs, Phoenix, Boulder, Chicago, and New York, each event is tailored to the local cannabis culture. From music festival activations at Rolling Loud to cannabis cooking demos in Chicago, ILGM is redefining what it means to be part of the home grow movement. Expect expert-led workshops, meet-and-greets with industry insiders, exclusive merch, and even a custom Airstream giveaway to celebrate the growers shaping the future of cannabis.
Image Credit: ILGM
With stops in Los Angeles, Palm Springs, Phoenix, Boulder, Chicago, and New York, each event is tailored to the local cannabis culture. From music festival activations at Rolling Loud to cannabis cooking demos in Chicago, ILGM is redefining what it means to be part of the home grow movement. Expect expert-led workshops, meet-and-greets with industry insiders, exclusive merch, and even a custom Airstream giveaway to celebrate the growers shaping the future of cannabis.
Image Credit: ILGM
Trend Themes
1. Home-grown Cannabis Movements - The rise of home-grown cannabis movements is creating new educational platforms and interactive experiences for enthusiasts, encouraging widespread participation in cultivation.
2. Localization of Cannabis Experiences - Tailored events that reflect local cannabis cultures are providing unique opportunities for community engagement and personalized consumer experiences.
3. Cannabis Lifestyle Integration - Integrating cannabis cultivation with lifestyle elements like music festivals and cooking demos is expanding the cultural reach and acceptance of cannabis.
Industry Implications
1. Cannabis Tourism - Events like the U.S. Home Grow Tour highlight the growing intersection of cannabis and tourism, attracting travelers seeking immersive cultivation experiences.
2. Educational Workshops - The emphasis on expert-led workshops in cannabis events underlines a burgeoning industry focused on hands-on learning and skill acquisition in niche sectors.
3. Experiential Marketing - Cannabis brands are utilizing experiential marketing to create memorable interactions, strengthening brand loyalty through creative, multi-sensory events.
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