SWED Takes Snoop Dogg's Cannabis Empire Online
Laura McQuarrie — December 6, 2024 — Business
References: SWED & chainstoreage
After opening several physical locations of his marijuana dispensary and coffee shop concept Smoke Weed Every Day (S.W.E.D.) around the world, Snoop Dogg is expanding his cannabis empire with an online direct-to-consumer marketplace, SWED.com.
Online, adult cannabis consumers will find a curated selection of authentic Snoop Dogg and Death Row Records branded hemp-derived cannabis products, plus smoking paraphernalia and limited-edition lifestyle merch. Launched for the holiday season, this D2C cannabis lifestyle marketplace simplifies the way adults will gift themselves and others on their lists in December, into the new year, and beyond.
SWED.com doubles as a directory for S.W.E.D.'s physical dispensaries, providing information for the cannabis lifestyle brand's Los Angeles and Amsterdam store locations.
Online, adult cannabis consumers will find a curated selection of authentic Snoop Dogg and Death Row Records branded hemp-derived cannabis products, plus smoking paraphernalia and limited-edition lifestyle merch. Launched for the holiday season, this D2C cannabis lifestyle marketplace simplifies the way adults will gift themselves and others on their lists in December, into the new year, and beyond.
SWED.com doubles as a directory for S.W.E.D.'s physical dispensaries, providing information for the cannabis lifestyle brand's Los Angeles and Amsterdam store locations.
Trend Themes
1. D2C Cannabis Marketplaces - The shift to direct-to-consumer platforms in the cannabis market helps streamline purchasing and access to curated product selections.
2. Cannabis Lifestyle Branding - Branded cannabis products are transforming into lifestyle symbols, offering holistic experiences beyond just consumption.
3. Holiday Themed E-commerce - Seasonal online marketplaces provide tailored and festive shopping experiences, enhancing customer engagement during peak times.
Industry Implications
1. E-commerce - Online retail models are evolving to cater to niche markets and specialized products, promoting more streamlined and direct sales channels.
2. Cannabis - The cannabis industry is expanding into lifestyle branding and direct sales, diversifying product offerings and consumer engagement.
3. Entertainment Merchandising - Celebrity-backed merchandise aligns with lifestyle trends, creating unique product lines that merge entertainment and consumer products.
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