KidHQ's Interactive Video Experiences Reinvent Holiday Shopping
Laura McQuarrie — October 16, 2019 — Life-Stages
References: kidhq & prnewswire
KidHQ shares interactive video experiences for kids from Walmart, Mattel and more. Kids are introduced to the toy-testing experience by Ms. Bartlesby, a talking poodle and the Chief Fun Officer who invites kids to select their own job title from options like Play Pioneer, Funfluencer or Awesomeness Agent. From there, the interactivity only continues, as kids have the ability to choose to step into different "floors" like the Walmart Toy Lab and the Barbie Dream Floor.
By taking on the role of a toy tester, kids are able to discover the season's hottest toys and can play using the Funtroller. At the end of the experience, which can be used for holiday shopping, kids are able to submit their finished Toy Report to help their parents discover the gifts they'd like to receive. On the floor for "Grown Ups Only," parents are able to easily place purchases from Walmart.
By taking on the role of a toy tester, kids are able to discover the season's hottest toys and can play using the Funtroller. At the end of the experience, which can be used for holiday shopping, kids are able to submit their finished Toy Report to help their parents discover the gifts they'd like to receive. On the floor for "Grown Ups Only," parents are able to easily place purchases from Walmart.
Trend Themes
1. Interactive Toy-testing - Disruptive innovation opportunity in creating interactive experiences that allow kids to test and play with toys before making a purchase.
2. Personalized Toy Recommendations - Disruptive innovation opportunity to develop platforms that use interactive videos to generate personalized toy recommendations based on kids' preferences and interests.
3. Gamification in Shopping - Disruptive innovation opportunity in leveraging gamification techniques to enhance the shopping experience and engage kids in playful and interactive ways.
Industry Implications
1. Retail - Disruptive innovation opportunity for retailers to create online toy-testing hubs that provide interactive experiences for kids and personalized toy recommendations for parents.
2. Toy Manufacturing - Disruptive innovation opportunity for toy manufacturers to collaborate with online toy-testing hubs and leverage interactive videos to promote and showcase their latest toys.
3. E-commerce - Disruptive innovation opportunity for e-commerce platforms to incorporate interactive elements like video experiences and gamification techniques to enhance the online shopping experience for kids and parents.
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