Music has a very unique way of being able to connect with people on a very emotional level, and these musical marketing techniques are some creative examples of how rhythm and song can sufficiently attract an audience.
With print ads and commercial campaigns constantly bombarding consumers with products or service messages, viewers tend to easily dismiss ads and ignore them all together. However, by incorporating song or musical elements into an ad campaign, marketers are creatively able to get in touch with people's sense of melody and song, allowing them to become more involved and attracted to the campaign.
From singing weight-loss ads to music video clothing promos, these musical marketing techniques are showcasing that ads must utilize aspects and features that modern youths and audiences can relate to in order to catch their attention.
54 Musical Marketing Techniques
From Life-Saving Music Ads to Sci-Fi Orchestra Advertising:
Tana Makmanee — Aug 29, 2013 — Marketing
53
Georgian Musician Marketing
This El Comercio Campaign Draws a Fragmented Lineage
52
Melodious Visitor Campaigns
The Panasonic Musical Doorbells Ad Introduces Guests with a Flair
51
Inky Music Icon Ads
The DCS Audiophile Equipment Campaign Urges People to 'Save the Music'
50
Hamster Jazz Muscians
Ad for Drench Spring Water Features 'The Clever Hamsters'
49
Plug and Play Print Ads
The Skol Sensation Audio Print Ads Revolutionizes Print Advertising
48
Iconic Baby Music Ads
The Parque Recreio Kids Campaign Features Toy Versions of Musicians
47
Musical Promotional Partnerships
GE Capital Taylor Guitar Ad Campaign Uses Real Executives
46
Musician Mash-Up Family Ads
The Mundo Livre FM Campaign Consists of Music Icon Portraits
45
Sound-Producing Ads
The Magic Sound & Music Campaign Breaks Down Noisy Scenes
44
Natural Disaster Audio Ads
The Big Foote Music & Sound Campaign Promotes "Real Sound"
43
Life-Saving Music Ads
The Radioacktiva Planeta Rock Campaign Takes a Jab at Other Music Genres
42
Musically Inspired Campaigns
The Terra Sonora Ad Can Make Anyone a Star
41
Monumental Radio Ads
The Kiss 102.1 FM Ads Celebrate the Rock Classics
40
Retro Concert Ads
Emek's Dark Machine Music Art Mimics 60s & 80s Punk Posters
39
Musical Beer Pranks
The Red Stripe Prank is a Cleverly Executed Publicity Stunt
38
Sci-Fi Orchestra Advertising
'Space Classics' Concert Employs Star Trek Imagery to Draw Crowds
37
Singing Dad Auto Ads
Fiat UK's 'The Fatherhood' Features Stellar 80s Moves and Unicorns
36
Retro Musician Marketing
The Music Square Campaign Boasts a Vintage Feel for Musical Merchandise
35
Musician Eyewear Ads
The Rock & Folk Magazine Campaign Gets Inside the Music
34
Pop Art Music Ads
The QuitoFest 2011 Campaign Asks You to Vuelve el Rock (Rock Again)
33
Inner Instrument Ads
The Berlin Philharmonic Campaign Shows a Violin in the Style of a Building
32
Sleeping Rocker Ads
The iPillow Sleep With Music Campaign Does Not Involve Soothing Sounds
31
Brightly Hygienic Musicals
'Clean Happy' by Method Showcases Biodegradable Goods
30
Internet Music Hall Ads
The Radio Sulamerica Paradiso Campaign Shows 'Music Has a New Stage'
29
Music Video Clothing Promos
Adidas Originals FIVE-TWO 3 Commercial with RIP Slyme & DJ Fumiya
28
Musical Multimedia Collages
Propaganda’s ‘Vinyl Exchange’ Record Morphing is Pop
27
Dubstep Gaming
The Edited Killzone 3 Trailer by Anik Shows Dubstep's Power in Gaming
26
Anatomical Music Ads
This LG Promotion Features Disembodied Parts as Notes
25
Rockstar-Fighting Arcade Ads
The Groove Bar Campaign Promotes Cover Band Duels
24
Hip-Hop Vodka Mini-Movies
The 'Ciroc: Luck Be a Lady' Ad is Star-Studded and Adventurous
23
Musically Charitable Alcohol Ads
This Smirnoff Europe Ad Works with Disabled People to Raise Money
22
Music Video Advertisement
Alesha Serenades a Ford Focus
21
Silly Lip-Sync Ads
'Personal Musica' Show Brings New Twist to Womanizer
20
Techno Beer Boot Ads
The 'Das Beer Boot' Music Video is Hilariously Intoxicating
19
Digitized Orchestra Ads
Concert Series by Hyejung Bae Turns Classical Music Contemporary
18
Time-Travelling Diva Ads
Beyonce and Pepsi Team Up in This Commercial About the Power of the Past
17
Silence-Drowning Ads
The Bose Noise Cancelling Headphones Ad Makes You Want to Scream
16
Beer Bottle Orchestras
Grolsch Assembles the Swingtop Philharmonic Orchestra
15
Musical Icon Campaigns
These Billboard Magazine Ads Feature Pop Sensations Lady Gaga and Madonna
14
Personal Music Promos
The Wesc Headphones Promo Shows That Everyone Has Their Own Tastes
13
Diva Musical Commercial Campaigns
H&M Has Launched a New Beyonce Commercial That Will Be a Hit
12
Informative Singing Alarms
The Uniqlo 'Wake Up' App is Music to Earlybird's Ears
11
Literal Rock Group Groceries
Carrefour Express Ad Reinterprets Musicians as Groceries
10
Fanciful Cookie Music Videos
The Oreo Wonderfilled Video Will Entice You into Getting an Oreo
9
Musically Portrayed Watch Campaigns
Luxury Swiss Watches Pair Well With Classical Music
8
Singing Weight-Loss Ads
Weight Watchers UK 'Play Weight Watchers' Campaign is Catchy & Interactive
7
Brawny Percussion Cleanser Commercials
The Old Spice Muscle Music Campaign Makes Sweet Melodies
6
Musical Espresso Machine Remixes
This Video Uses Espresso Sounds for a Dubstep Coffee Experience
5
Music Video Car Contests
Toyota 'Outsmart Shout Out' Campaign Creates a Pop Video for Fans
4
Pro-Stupidity Sing-Alongs
The Diesel Island Constitution Musical Ad is Full of Tomfoolery
3
Musical Sheet Campaigns
These MTV Chords Ads Illustrate the Station's Support for Classic Songs
2
Musical Note Eyewear Ads
The BBiGB.com Campaign Promotes Music That Has to Be Read
1
Musical Booze Branding
The Bundaberg Five Clear Character Spot Takes You on a Journey
Related Ideas
Child-Friendly Medication Dispensers
The 'Singing Bottle' Concept by Fengrui Wang is Interactive
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Mobile Music Analysis Devices
The 'Analist' Music Analysis Device by Hélène Bert is Helpful
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Beer-Branded Music Sharing Devices
The Conceptual 'Hei-Five' Connects Strangers Over Music
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Engaging Musical Humanoid Toys
The 'musicBOT' Toy Robot Concept Plays Music in an Interactive Way
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Hyper-Personalized Playlists
Spotify is Using Advanced AI to Create a Connection Through Playlists
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Text Prompt Music Creators
AI Music Creator: Text to Song is Making Music Production Accessible
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
AI Music Producers
AI Song Creates Unique Tunes Tailored to User Preferences
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
AI Music Players
Melodisco Uses AI to Learn a User's Tastes and Preferences
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Entertainment-Driven Beauty Marketing
Skincalories Creates a Unique and Musical Brand Experience
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
AI Music Editor
Sonauto Can Turn Creative Prompts Into Complete Songs
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Personalized Music Tracking Tools
Chart Your Music Lets Users Curate and Track Custom Music Charts
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
Singer-Starring Headphone Ads
RAYE Stars in Dyson's Newest Campaign for its OnTrac Headphones
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Email Marketing Tracking Platforms
'Mailboard' Helps Marketers Track Competitors and More
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Style-Translating Music Apps
Groovify Transforms Looks into Music with Artificial Intelligence
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Nostalgic Long-Form Infomercials
Mint Mobile's 'Mintfomercial' Offers Humor and Nostalgia
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
AI Advertising Tools
Deep Sync One Introduced a New Audience-Building Feature in Its Platform
Expanded Music Course Libraries
Duolingo and Sony Music Add New Songs to its Music Course
AI Music Generation
Stable Audio Invites Users to Create Music Up to Three Minutes in Length
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Seamless AI Song-Making
Starmony Let's Anyone Make Music in Minutes
Music Discovery Apps
Spindr Analyzes Listening Habits to Help You Find Songs You'll Love
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Connective Music Platforms
Musicat.fm Offers a Dynamic Community for Music Lovers
Fitness Ad-Managing Services
The Momence Ads Manager Promises to Streamline Marketing Processes
Gamer Music Libraries
The Nintendo Music App Shares Fan-Favorite Nintendo Soundtracks
Pirate-Inspired Business Ads
Amazon Business Launched a Light Hearted Ad, ‘Run a Tighter Ship'
Interactive Music Fitness Tools
Music Boxing Training Machine is Supercharging Workouts with Music
Music-Based Fitness Apps
Feed.fm Highlights the Significant Role Music Plays for Fitness Apps
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Artist-Led Music Streaming Stores
The SoundCloud Store Lets Artists Create Their Own Merch
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Data-Driven Playlist Organizers
Sortlee Offers a Powerful Music-Organizing Experience
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
AI Relaxation Music
This Tool Gets to Know Your Tastes to Help Create a Soothing Environment
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
AI Singing Tools
AI Singing Let's Anyone Become a Musician or Composer in a Few Simple Steps
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
AI-Generated Song Tools
AISong Can Compose Lyrics, Melodies, and Rhythms Tailored to Preferences
Comprehensive Mood Tracking Apps
Moodset Integrates Music to Help Users With Introspection
Sleep Music Generators
The Sleeping Music Generator Offers Tailored Soundscapes for Better Sleep
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Music App Learning Courses
Spotify Courses Will Offer Video Based Learning Based on 4 Categories
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
AI Playlist Prompts
Spotify Users Can Turn Any Idea into a Playlist with a New AI Feature
Cinematic Music Experiences
Candlelight Hosts a Tribute to Hans Zimmer's Film Scores
Gym-Specific Music Licensing Services
FITRADIO Has Launched a New Music Licensing Service
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Personal Mood-Centered Entertainment
Moodflix Offers a Diverse Range of Content Based on Your Mood
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Royalty Free Piano Music
This Site Offers Beautiful Music For Various Industries to Use
Emotive Cinematic Experiences
Movies Of Mood Selects Films Based on Your Current Feelings
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Music Analysis Compact Devices
Hélène Bert Creates the Analist Music Tool to Understand Music
AI Music-making App
Suno Plans to Be the Go-to App for All-Things Audio
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Live Music Booking Apps
Gig App is an All-in-One Platforms for Artists and Venues
Musician-Connecting Platforms
BandMatch Helps People Discover Nearby Musicians to Create Bands
Band Name Generators
This Tool Uses Keywords to Help Musicians Craft Their Band Name
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Dynamic Online Music Communities
Hearit is a Vibrant Platform for Aspiring Artists
Musical Language Learning
SongSens.ai Will Help You Learn Any Foreign Song Lyric with AI
Weekly Personalized Music Curation
NewMusic Delivers New Tracks to Your Inbox Every Week
Royalty-Generating Nature Sounds
Sounds Right Generates Royalties from Nature's Music
Game-Specific Adaptive Music
PlusMusic Enhances Gaming Immersion with Personalized Music
Musician Discovery Platforms
MyMuute Offers Comprehensive Profiles for Musicians for Hire
Musical Productivity Apps
FocusBeats Plays Music For 25 Minutes of Work and a 5 Minute Break
Mood-Based Music Recommendations
FeelTrx Curates Mood-Based Playlists for Personalized Listening