The Mundo Livre FM Campaign Consists of Music Icon Portraits
Leslie Chen — February 19, 2013 — Marketing
References: facebook & adsoftheworld
Regardless of age, race, language or gender, music is always a universal communicator and these Mundo Livre FM print ads illustrate this exactly with musical icons who can be recognized by anyone, no matter where they come from.
Using the idea of family portraits as its backdrop, the Mundo Livre FM campaign is a hilarious depiction of different musicians posing as mother, father, sister and brother to advertise the radio station. Created by advertising agency CCZ Publicidade from Brazil with Creative Directors Claudio Freire and Giancarlo Zilli, the ads feature artists like Michael Jackson and Amy Winehouse as siblings and Aretha Franklin as their mother.
Check out the Mundo Livre FM print ads to see if you find any of your favorite musicians posing together as one big happy family.
Using the idea of family portraits as its backdrop, the Mundo Livre FM campaign is a hilarious depiction of different musicians posing as mother, father, sister and brother to advertise the radio station. Created by advertising agency CCZ Publicidade from Brazil with Creative Directors Claudio Freire and Giancarlo Zilli, the ads feature artists like Michael Jackson and Amy Winehouse as siblings and Aretha Franklin as their mother.
Check out the Mundo Livre FM print ads to see if you find any of your favorite musicians posing together as one big happy family.
Trend Themes
1. Universal Music Communication - Using music icons from different backgrounds to communicate to a wider audience presents an opportunity for inclusive marketing.
2. Humorous Campaigns - The humorous approach to advertising could appeal to a younger audience and improve engagement.
3. Family-themed Ads - Using family as a theme in advertising creates a comfortable and relatable environment for audiences.
Industry Implications
1. Radio Broadcasting - Radio stations could adopt a similar approach to Mundo Livre FM's campaign as a way of targeting a wider audience with their programming.
2. Music Streaming Services - Music streaming services could use inclusive marketing to appeal to a wider audience who feel represented in their advertising.
3. Advertising Agencies - Humorous, relatable campaigns like these could become a popular marketing strategy for advertising agencies looking to improve client engagement.
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