The iPillow Sleep With Music Campaign Does Not Involve Soothing Sounds
Meghan Young — January 19, 2012 — Marketing
References: mccannworldgroup & ibelieveinadv
Although rock and rave music might not offer the most soothing sounds to lull a person to sleep, the iPillow Sleep With Music ad campaign has fun with the idea that this particular music could do just that. A simple but playful concept, the campaign revolves around three rockers who have fallen to sleep listening to their music of choice. As a result, they engage in typical concert gestures.
Conceived and executed by Melbourne-based ad agency McCann, the iPillow Sleep With Music ad campaign shows off the possibilities and capabilities of this tech-filled headrest without actually going through all of its features. Photographed by Chris Von Menge, the images are puzzling at first, but that quality is what audiences will find intriguing.
Conceived and executed by Melbourne-based ad agency McCann, the iPillow Sleep With Music ad campaign shows off the possibilities and capabilities of this tech-filled headrest without actually going through all of its features. Photographed by Chris Von Menge, the images are puzzling at first, but that quality is what audiences will find intriguing.
Trend Themes
1. Music-infused Sleep - Opportunity for innovative sleep products that incorporate music to enhance relaxation and promote better sleep.
2. Playful Advertising Campaigns - Opportunity for brands to create fun and intriguing ad campaigns that capture audiences' attention and generate curiosity.
3. Simplified Product Showcasing - Opportunity for brands to highlight product possibilities and capabilities without overwhelming audiences with excessive features.
Industry Implications
1. Sleep Products - Disruptive innovation opportunities in the sleep industry by developing music-infused pillows or other sleep accessories.
2. Advertising - Disruptive innovation opportunities in the advertising industry by creating playful and puzzling campaigns that engage and intrigue audiences.
3. Product Showcase - Disruptive innovation opportunities in various industries by simplifying product showcasing to focus on key features and benefits.
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