'Clean Happy' by Method Showcases Biodegradable Goods
Kevin Young — March 23, 2012 — Marketing
References: methodhome & ohhappyday
'Clean Happy' by Method is a quirky video promoting a global brand campaign in a crusade to spread eco-friendly products. Method, a company responsible for environmentally conscious household and personal care products, aims to make cleaning fun with this musical commercial. This colorful and chirpy video is definitely attractive and will wheel consumers into the world of green cleaning.
Method's brand anthem video is based on an indie-rock song called 'Young Blood' by The Naked and Famous. The video shows a creative way to clean and even promotes green products such as a 40-foot light installation made by thousands of Method hand wash bottles.
"Method stands for a more enjoyable cleaning experience, and we want to show that cleaning doesn’t have to be such a chore," states Eric Ryan, Method's co-founder and chief brand architect. "It can actually make you feel good and at the same time be safe for you, your family and the planet."
From April onwards, Method will launch more fun videos to showcase products such as cleaning spray, hand wash, dish soap and laundry detergent.
Method's brand anthem video is based on an indie-rock song called 'Young Blood' by The Naked and Famous. The video shows a creative way to clean and even promotes green products such as a 40-foot light installation made by thousands of Method hand wash bottles.
"Method stands for a more enjoyable cleaning experience, and we want to show that cleaning doesn’t have to be such a chore," states Eric Ryan, Method's co-founder and chief brand architect. "It can actually make you feel good and at the same time be safe for you, your family and the planet."
From April onwards, Method will launch more fun videos to showcase products such as cleaning spray, hand wash, dish soap and laundry detergent.
Trend Themes
1. Eco-friendly Products - Method's 'Clean Happy' campaign showcases eco-friendly products, demonstrating a trend towards more sustainable household and personal care items.
2. Interactive Advertising - Method's musical commercial utilizes an engaging and creative approach to advertising, indicating a trend towards more interactive and entertaining ad campaigns.
3. Green Cleaning - Method's brand anthem video promotes the concept of green cleaning, reflecting a trend towards the use of environmentally friendly cleaning products.
Industry Implications
1. Household Cleaning Products - The 'Clean Happy' campaign presents disruptive innovation opportunities for companies in the household cleaning products industry to develop and market eco-friendly and enjoyable cleaning solutions.
2. Advertising and Marketing - Method's interactive and engaging commercial highlights disruptive innovation opportunities for the advertising and marketing industry to create more creative and entertaining ad campaigns.
3. Sustainability - Method's focus on eco-friendly products and green cleaning presents disruptive innovation opportunities for the sustainability industry to develop and promote more sustainable practices and solutions.
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