GE Capital Taylor Guitar Ad Campaign Uses Real Executives
Katie Cordrey — July 12, 2010 — Marketing
References: gecapital & signonsandiego
BBDO New York is heading up a GE Capital promo campaign featuring Taylor Guitars. The GE Capital Taylor Guitar promotion includes a GE website Taylor Guitar page as well as television commercials and print and digital advertisements.
The GE Capital Taylor Guitar ads are cleverly done and sparked some discussion in my house about Deb Barker, who is featured with Taylor president Bob Taylor. When Barker plays an impressive flamenco riff, it’s not clear that she is indeed a GE Capital executive. Lucky for GE to have just the right person to work with Taylor to musically promote their services.
The GE Capital Taylor Guitar ads are cleverly done and sparked some discussion in my house about Deb Barker, who is featured with Taylor president Bob Taylor. When Barker plays an impressive flamenco riff, it’s not clear that she is indeed a GE Capital executive. Lucky for GE to have just the right person to work with Taylor to musically promote their services.
Trend Themes
1. Musical Collaborations - Businesses partnering with musicians to promote their products/services through innovative ad campaigns.
2. Incorporating Executives in Ads - Incorporating executives or employees in promotional campaigns to humanize the brand and generate interest.
3. Multimedia Advertising - Using television commercials, print, digital and online platforms to maximize reach and impact.
Industry Implications
1. Finance - As the GE Capital Taylor Guitar promotion shows, finance firms can benefit from creatively partnering with different industries, including music, to promote their services.
2. Music - Music industry companies can leverage their appeal among consumers and use their products to promote other brands in innovative ways.
3. Advertising - Companies in the advertising industry can use multimedia platforms to offer a variety of promotional options to their clients and expand their reach.
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