The Groove Bar Campaign Promotes Cover Band Duels
Meghan Young — April 18, 2013 — Marketing
References: propeg.br & ibelieveinadv
The Groove Bar campaign pits rockstar against rockstar in a retro arcade game reminiscent of Street Fighter that, if it really did exist, could very well resurrect the franchise. From battles between Amy Winehouse and Madonna as well as Guns N’ Roses and AC/DC, the possible pair ups are endless. It essentially gives a taste of the cover band duels that take place every week at this venue.
Created by Propeg, an ad agency based in Brazil, the Groove Bar campaign focuses on what this famous live music bar is known for. Art directed by André Oki with creative direction by Ariston Quadros, Fabiano Ribeiro, the fun retro images were illustrated by artist João Victor Costa.
Created by Propeg, an ad agency based in Brazil, the Groove Bar campaign focuses on what this famous live music bar is known for. Art directed by André Oki with creative direction by Ariston Quadros, Fabiano Ribeiro, the fun retro images were illustrated by artist João Victor Costa.
Trend Themes
1. Retro Arcade Gaming - The use of nostalgic arcade games in marketing campaigns can create buzz and renewed interest in classic gaming experiences.
2. Virtual Music Competitions - Incorporating gamification into music events through virtual competitions can engage new audiences and create an immersive experience.
3. Celebrity Mash-up Games - Creating games that pit famous personalities against one another can generate viral attention and foster engagement through the appeal of pop culture.
Industry Implications
1. Entertainment - By integrating gaming and music, venues or festivals can attract younger, tech-savvy crowds and appeal to a wider audience.
2. Advertising - Incorporating fun, interactive elements into marketing campaigns can create excitement, drive brand awareness, and connect with consumers on a personal level.
3. Gaming - The popularity of retro arcade games can be leveraged by companies to create unique, nostalgic gaming experiences that resonate with both older and younger audiences.
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