Grolsch Assembles the Swingtop Philharmonic Orchestra
Ben Dutton — December 9, 2010 — Marketing
References: grolsch
Grolsch has assembled a Christmas-carol-playing beer bottle orchestra to deliver a little festive cheer this year.
The musical troupe feature in a video recital of the festive favourite 'Oh, Christmas Tree', played exclusively on Grolsch Swingtop bottles.
Best known for the 'pop' sound they make when opening, the bottles have been customized to provide the song with percussion, woodwind and drums to beautiful effect. The musicians even play a giant Christmas tree made of Grolsch Swingtop bottles.
Imagine getting one of those on Christmas Day!
The musical troupe feature in a video recital of the festive favourite 'Oh, Christmas Tree', played exclusively on Grolsch Swingtop bottles.
Best known for the 'pop' sound they make when opening, the bottles have been customized to provide the song with percussion, woodwind and drums to beautiful effect. The musicians even play a giant Christmas tree made of Grolsch Swingtop bottles.
Imagine getting one of those on Christmas Day!
Trend Themes
1. Musical Packaging - Exploring the potential of using product packaging as musical instruments for brand marketing.
2. Sustainable Musical Instruments - Creating musical instruments using sustainable materials with a focus on eco-friendly artistic expression.
3. Virtual Bottle Orchestra - Developing a digital platform and experience for creating music using virtual bottle orchestras.
Industry Implications
1. Alcohol Beverages - Innovation opportunities for beer and wine industries to create sustainable and engaging musical products.
2. Musical Instruments - Exploring new materials for musical instruments and the incorporation of unique packaging into instruments.
3. Marketing and Advertising - Incorporating interactive and engaging experiences into brands' advertising and marketing strategies that utilize unique packaging design for musical expression.
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