These Billboard Magazine Ads Feature Pop Sensations Lady Gaga and Madonna
Leslie Chen — July 4, 2011 — Marketing
References: adsoftheworld & adsoftheworld
Asking you to look closer into the world of music are these Billboard Magazine ads. Featuring various iconic figures, the campaign is filled with images that ask you to read between the lines.
The Billboard Magazine ads are filled with letters of the alphabet which are are actually little nuggets of information. The idea is you’ll miss the message if you don’t look closely enough. With artists like Madonna and Lady Gaga, readers will definitely something interesting they hadn’t known before.
Accompanied with the caption “Music. Read what it’s made of,” these Billboard Magazine ads are perfectly pleasing to both your eyes and ears.
Implications - Advertisements that relate to its customers are more effective than those which only use attractive imagery. Consumers who aren’t easily swayed find campaigns that feature a familiar aspect more appealing. In order to draw in more buyers, companies could focus on creating more effective imagery.
The Billboard Magazine ads are filled with letters of the alphabet which are are actually little nuggets of information. The idea is you’ll miss the message if you don’t look closely enough. With artists like Madonna and Lady Gaga, readers will definitely something interesting they hadn’t known before.
Accompanied with the caption “Music. Read what it’s made of,” these Billboard Magazine ads are perfectly pleasing to both your eyes and ears.
Implications - Advertisements that relate to its customers are more effective than those which only use attractive imagery. Consumers who aren’t easily swayed find campaigns that feature a familiar aspect more appealing. In order to draw in more buyers, companies could focus on creating more effective imagery.
Trend Themes
1. Interactive Billboards - Creating billboards that require interaction (such as reading between the lines) can increase user engagement and create a more memorable experience for consumers.
2. Personalized Advertising - More effective advertising can be created by focusing on familiar aspects, such as using well-known cultural icons, to draw in consumers.
3. Typography-focused Advertising - Typography can be a powerful tool for drawing attention to key messages and creating more memorable ad campaigns.
Industry Implications
1. Advertising - Interactive and personalized advertising through the use of typography can create more engaging ad campaigns.
2. Music - Billboard ads featuring popular artists can help promote new music releases and increase fan engagement.
3. Design - Creating innovative and eye-catching advertising campaigns, using interactive elements and typography, can help companies stand out in the crowded design industry.
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