Concert Series by Hyejung Bae Turns Classical Music Contemporary
Amelia Roblin — March 1, 2011 — Marketing
References: hyejungbae & notcot.org
If you've ever wondered what a clash of classical and contemporary posters would look like, the Concert Series by Hyejung Bae might be a good representation.
Designed to advertise a production in which electronic musicians perform pieces by Mozart, Beethoven and Haydn with digital instruments, these billboards and print ads provide quite an appropriate visual. Concert Series by Hyejung Bae combines old style topography and drawings from 19th century newspapers with psychedelic patterned overlays that mimic the modern ways in which sound is manipulated.
Designed to advertise a production in which electronic musicians perform pieces by Mozart, Beethoven and Haydn with digital instruments, these billboards and print ads provide quite an appropriate visual. Concert Series by Hyejung Bae combines old style topography and drawings from 19th century newspapers with psychedelic patterned overlays that mimic the modern ways in which sound is manipulated.
Trend Themes
1. Digital Music Curation - Opportunity for companies to use technology to curate classical music for contemporary audiences.
2. Cross-genre Collaboration - Opportunity for musicians to collaborate across genres, combining different musical styles.
3. Hybrid Music Experiences - Opportunity for businesses to create hybrid concerts that blend classical and contemporary music using digital instruments.
Industry Implications
1. Music Streaming Services - Opportunity for music streaming services to offer curated playlists of classical music with contemporary interpretations.
2. Event Production - Opportunity for event production companies to create hybrid music experiences that blend classical and contemporary music using digital instruments.
3. Marketing and Advertising - Opportunity for marketing and advertising firms to create visually striking cross-genre campaigns that blend classical and contemporary aesthetics.
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