This LG Promotion Features Disembodied Parts as Notes
Alexander Lam — August 27, 2013 — Marketing
References: lge & ibelieveinadv
A new LG promotion features floating body parts being used as notes of a melody. The comical ads feature characters listening as disembodied parts float through their ears. The print ads show people in different situations listening closely for sounds while performing other tasks. Each ad features a scenario where having a silent air conditioning system would be invaluable.
Ad Agency Y&R designed the campaign to promote LG's Split Libero air conditioners in Brazil. The ads target people from a wide range of demographics by showing a diverse collection of scenes. Parents are seen keeping tabs on their children while teens are seen avoiding embarrassing situations with ease. Accompanying the hilarious cartoon visuals is text that promotes LG's product by stating "Nothing is more useful than silence."
Ad Agency Y&R designed the campaign to promote LG's Split Libero air conditioners in Brazil. The ads target people from a wide range of demographics by showing a diverse collection of scenes. Parents are seen keeping tabs on their children while teens are seen avoiding embarrassing situations with ease. Accompanying the hilarious cartoon visuals is text that promotes LG's product by stating "Nothing is more useful than silence."
Trend Themes
1. Anatomical Advertising - Opportunity for advertisers to incorporate body parts in creative ways to capture attention and engage with audiences.
2. Silent Technology - Advancement in technology that focuses on providing quiet, unobtrusive solutions, leading to improved user experiences.
3. Humorous Marketing - Utilizing humor as a marketing tool to create memorable and entertaining advertising campaigns.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunities in creating unconventional and attention-grabbing advertisements that incorporate anatomical elements.
2. Consumer Electronics - Potential for the development of silent air conditioning systems that offer enhanced comfort without noise disruptions.
3. Entertainment - Opportunity for brands to leverage humor and entertaining content to engage with audiences and build positive brand associations.
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