The BBiGB.com Campaign Promotes Music That Has to Be Read
Meghan Young — November 13, 2012 — Marketing
References: dlvbbdo & ibelieveinadv
The BBiGB.com campaign promotes a website catered towards music lovers. Contrary to what some may assume off the bat, it isn't a site where people can listen to music. Instead, the BBiGB.com campaign brings people's attention to a place when they can catch up on the latest news involving music, a place that requires a person to read rather than listen. This is illustrated by a pair of eyeglasses that have been positioned to look like a musical note and the tag line, "Music you must read."
Conceived and executed by DLV BBDO, an ad agency based in Milan, Italy, the BBiGB.com campaign was art directed by Matteo Pozzi and Valerio Mangiafico with creative direction by Federico Pepe and Stefania Siani. It will intrigue people in a simple and direct way.
Conceived and executed by DLV BBDO, an ad agency based in Milan, Italy, the BBiGB.com campaign was art directed by Matteo Pozzi and Valerio Mangiafico with creative direction by Federico Pepe and Stefania Siani. It will intrigue people in a simple and direct way.
Trend Themes
1. Music News Reading - Disruptive innovation opportunity: Develop a platform that curates and presents music news content in a visually engaging and interactive format for readers.
2. Visual Music Consumption - Disruptive innovation opportunity: Create a platform that combines visual elements with music, allowing users to experience music in a more immersive and visually stimulating way.
3. Alternative Music Promotion - Disruptive innovation opportunity: Build a marketing campaign that challenges traditional music consumption by promoting the act of reading about music as a unique and valuable form of engagement.
Industry Implications
1. Music News Websites - Disruptive innovation opportunity: Develop a website that curates and delivers music news content to readers in an innovative and captivating manner.
2. Music Streaming Platforms - Disruptive innovation opportunity: Integrate visual elements into music streaming platforms to enhance the user experience and offer a more visually engaging way to explore and consume music.
3. Advertising and Marketing Agencies - Disruptive innovation opportunity: Help brands challenge traditional marketing approaches by developing creative campaigns that encourage alternative forms of engagement with their target audience, such as reading about music.
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