The Terra Sonora Ad Can Make Anyone a Star
Kamal Musharbash — February 10, 2011 — Marketing
References: ddb & ibelieveinadv
It's quite evident that DDB in Brazil had lots of fun making the Terra Sonora ad. Its implications are simple, funny and effective. The company is targeting the musically inclined population, in hopes to draw traffic to its website.
The Terra Sonora website allows visitors to listen and mix music, thus making any visitor a unique and entertaining musician. This Terra Sonora ad will not only transform your playlist, but could also potentially change your outlook on music and artists alike.
The Terra Sonora website allows visitors to listen and mix music, thus making any visitor a unique and entertaining musician. This Terra Sonora ad will not only transform your playlist, but could also potentially change your outlook on music and artists alike.
Trend Themes
1. Interactive Music Platforms - Disruptive innovation opportunity for businesses to create online platforms that allow users to listen and mix music, providing a unique and entertaining music experience.
2. Personalized Music Experiences - Disruptive innovation opportunity for businesses to develop campaigns that transform users' playlists and change their outlook on music and artists, creating personalized and engaging music experiences.
3. Targeting Musically Inclined Consumers - Disruptive innovation opportunity for businesses to target the musically inclined population by creating campaigns that draw traffic to their websites and capture the attention of music enthusiasts.
Industry Implications
1. Music Streaming Platforms - Disruptive innovation opportunity within the music streaming industry to create interactive platforms that allow users to listen, mix, and personalize their music experiences.
2. Advertising and Marketing - Disruptive innovation opportunity in the advertising and marketing industry to develop campaigns that target musically inclined consumers and engage them with personalized music experiences.
3. Entertainment and Media - Disruptive innovation opportunity in the entertainment and media industry to create platforms or campaigns that transform users' playlists and provide unique, interactive, and entertaining music experiences.
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