Propaganda’s ‘Vinyl Exchange’ Record Morphing is Pop
Jennifer Gosnell — August 7, 2012 — Marketing
References: adsoftheworld & laughingsquid
Propaganda’s ‘Vinyl Exchange’ Record Morphing takes some of the best oldie albums and combines them together with other classic albums and newer music to create a fully formed person. The fascinating project by Propaganda—a creative agency—for secondhand music retailer Vinyl Exchange morphs these classic albums in ways that are truly creative.
Mixing the genres, time periods and genders up of some of time’s best artists, the morphing project creatively pieces together quite a few random albums to make a smart, entirely new product.
The vinyl movement has been a new wave of music that has seen record sales spike. Whether this is in part thanks to the hipster culture or a rediscovered love of record players and their intense sound is unsure, but this campaign is a great way to continue to spike some interest.
Mixing the genres, time periods and genders up of some of time’s best artists, the morphing project creatively pieces together quite a few random albums to make a smart, entirely new product.
The vinyl movement has been a new wave of music that has seen record sales spike. Whether this is in part thanks to the hipster culture or a rediscovered love of record players and their intense sound is unsure, but this campaign is a great way to continue to spike some interest.
Trend Themes
1. Vinyl Morphing - Propaganda's 'Vinyl Exchange' Record Morphing creates a fully formed person by combining classic albums and newer music, presenting opportunities for personalized music experiences.
2. Genre Mixing - Propaganda's creative project creatively pieces together random albums, showcasing opportunities for innovative music curation and genre-blending experiences.
3. Vinyl Resurgence - The spike in record sales and the rediscovered love for record players presents opportunities for businesses to cater to the growing demand for vinyl.
Industry Implications
1. Creative Agencies - Creative agencies like Propaganda have the opportunity to offer unique vinyl morphing services, enhancing the music experience for customers.
2. Music Retail - Secondhand music retailers, such as Vinyl Exchange, can capitalize on the vinyl resurgence by curating and selling vinyl albums with innovative blends and morphs.
3. Audio Technology - The renewed interest in record players and vinyl presents opportunities for the audio technology industry to innovate and develop products that enhance the vinyl listening experience.
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