The Berlin Philharmonic Campaign Shows a Violin in the Style of a Building
Meghan Young — March 16, 2012 — Marketing
References: s-f & ibelieveinadv
It would not be at all surprising if some people thought the images shot for the Berlin Philharmonic campaign were that of a building. The wooden walls, skylights and tunnels could easily form the various rooms and hallways of a human-sized structure. Instead, the shots are of the inside of a violin.
Created by Scholz & Friends, an ad agency based in Berlin, Germany, the Berlin Philharmonic campaign beautifully illustrates its tagline “näher an der klassik,” which means “closer to the classical” in German. Photographed by Bjoen Ewers, the Berlin Philharmonic campaign brings people as close to classical music as is possible with a camera, short of taking microscopic images of the Violin’s wood grain. The result is stunningly sculptural.
Created by Scholz & Friends, an ad agency based in Berlin, Germany, the Berlin Philharmonic campaign beautifully illustrates its tagline “näher an der klassik,” which means “closer to the classical” in German. Photographed by Bjoen Ewers, the Berlin Philharmonic campaign brings people as close to classical music as is possible with a camera, short of taking microscopic images of the Violin’s wood grain. The result is stunningly sculptural.
Trend Themes
1. Photorealistic Advertising - Opportunity to create visually striking ads that blur the lines between reality and imagination.
2. Sensory Marketing - Opportunity to engage consumers by appealing to their senses and creating an immersive experience.
3. Artistic Branding - Opportunity to use artistic and creative concepts to capture the attention and interest of consumers.
Industry Implications
1. Advertising - Opportunity for ad agencies to push the boundaries of traditional advertising and create unique campaigns.
2. Music - Opportunity for musicians and music organizations to enhance the experience of classical music through innovative marketing campaigns.
3. Fine Arts - Opportunity for artists and creative professionals to collaborate with brands and create visually captivating campaigns.
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