The Red Stripe Prank is a Cleverly Executed Publicity Stunt
Jonathon Brown — December 2, 2012 — Marketing
References: youtube & creativecriminals
Red Stripe came up with a concept that is part commercial, part prank and part orchestra.
They took over a corner store in London, England and installed a series of instruments made from scratch that moved bottles along with different items to create noises. Every time a customer grabbed a bottle of Red Stripe out of the fridge, red lights flashed inside and music began to play via bottle caps, cereal shakers and clinking beer bottles.
The surprised customers look around confused as cameras capture the entire prank. Admittedly, the commercial looks like camera tricks the first time through and makes you wonder whether this actually happened or footage was pieced together to make it look real. However, upon watching the making of the video, it becomes clear this is the real deal.
They took over a corner store in London, England and installed a series of instruments made from scratch that moved bottles along with different items to create noises. Every time a customer grabbed a bottle of Red Stripe out of the fridge, red lights flashed inside and music began to play via bottle caps, cereal shakers and clinking beer bottles.
The surprised customers look around confused as cameras capture the entire prank. Admittedly, the commercial looks like camera tricks the first time through and makes you wonder whether this actually happened or footage was pieced together to make it look real. However, upon watching the making of the video, it becomes clear this is the real deal.
Trend Themes
1. Interactive Brand Pranks - Incorporating pranks and interactive elements into brand campaigns can create a memorable and shareable experience for consumers.
2. Creative Product Engagement - Finding unique ways for customers to engage with products can help increase brand awareness and generate buzz.
3. Innovative Advertising Techniques - Utilizing innovative techniques, such as creating music out of ordinary objects, can capture consumers' attention and leave a lasting impression.
Industry Implications
1. Beverage - The beverage industry can explore incorporating interactive elements into their marketing campaigns to engage consumers in a memorable way.
2. Retail - The retail industry can experiment with creative product engagement strategies to create a unique shopping experience for customers.
3. Advertising - The advertising industry can adopt innovative techniques, like creating music from unconventional objects, to create captivating and impactful advertisements for clients.
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