These modernized Barbie dolls are creatively showcasing just how far this classic toy icon has come over the years in terms of visual aesthetics and overall consumer appeal.
While the original Barbie doll was very simplistic and straightforward in its marketing technique, changes in modern technology, opinions and belief have transformed this classic female character into a much more intriguing toy concept. Over the years, Barbie has evolved into a character that participates in multiple careers, lifestyles and cultures, seeking to create a more diverse and widely relatable child's toy. From dolls that represent empowering icons within society to those that are modelled after celebrity superstars and movie actors, these modernized Barbie dolls have become a fantastic representation of how pop culture and mass media have served to influence consumer demand.
39 Modernized Barbie Dolls
From Realistic Teen Dolls to Adorable Rapper Barbie Dolls:
Tana Makmanee — Mar 12, 2014 — Life-Stages
39
Gagafied Galactic Dolls
The Mattel Goddess of the Galaxy Barbie is Inspired by the Pop Icon
38
Realistic Teen Dolls
Nickolay Lamm's Real Barbie Doll Redefines Beauty
37
Celebrity Dolls
Amy Winehouse Barbie
36
Plus-Sized Doll Makeovers
Plus Size Modeling's Plus-Sized Barbie is Stirring Controversy
35
MOD Barbie Editorials
The April Tiplady L'Officiel Singapore Beauty Story is Doll-Faced
34
Badass Superhero Barbies
Black Canary Barbie
33
Daring Tattooed Dolls
The tokidoki Barbie Doll is the First Ever Tattooed Barbie to Hit Shelves
32
Fashion Designer Dolls
Kimora Lee Simmons Barbie
31
Couture Chained Barbies
Designers Upgrade the CFDA Barbie Basic Doll With Personal Style
30
Rich Housewife Dolls
The Barbie Lounge is the Place to be for Sophisticated Dolls
29
Edgy Russian Dolls
Mooqla Dolls
28
Drag Queen Barbies
The Blonds Blond Diamond Doll Makes Cross-Dressing Super Glamorous
27
Classic Movie Dolls
Grease Barbies
26
Sparkling Fashion Dolls (UPDATE)
The Pink Diamond Barbie Doll is Dazzling
25
High Fashion Doll Portraits
This Coach Barbie Looks Chic and Stylish in the Designer Label
24
Multicultural Material Dolls
The New Mattel 'So in Style' Doll Appeals to African-Americans
23
Barbie Doll Comes With Plastic Poop
22
Dieting TV Dolls
The Christina Hendricks Joan Barbie Doll is Not Lifelike
21
Fashionista Doll Designs (UPDATE)
The Tiny Frock Shop Creates Chic Barbie Ensembles
20
Modern Hollywood Muse Barbies
This Blake Lively Barbie is as Beautiful as the Actress
19
Fashion Designer Dolls
Viktor & Rolf, Badgley Mischka Barbie & More
18
Vampire Wedding Dolls
Breaking Dawn Barbies Will Soon Be Available for Twilight Fans
17
TV Icon Dolls
The Classic TV Barbies are a Blast from the Past
16
Adorable Rapper Barbie Dolls
The Nicki Minaj Barbie Doll by Mattel Will Benefit Charity
15
Iconic Tribute Dolls
The 'Elizabeth Taylor Barbie Doll' Captures What Charmed Richard Burton
14
Realistic Movie Character Dolls
Noel Cruz Repaints Generic Barbies to Resemble Life-Like Actors
13
Pop Star-Inspired Iconic Dolls
Mattel Recently Released a Stylish Jennifer Lopez Barbie Doll
12
Empowered Astronaut Barbies
NASA Collaborates with Mattel for the Latest Astronaut Barbie
11
Designer Shoes for Dolls
Barbie Gets a Pair of Christian Louboutin Pumps
10
Tribute Designer Dolls
To Celebrate Selfriges' New Toy Shop, Designers Dressed Up Barbie
9
007 Dolls
The Bond Girls Barbie Will Save the World, Steal Your Heart
8
Cupcake Couture Popstar Dolls
The Katy Perry Barbie Doll is a Spitting Image of the Singer
7
LED Doll Accessories
The Barbie Digital Dress Brings Doll Fashion into the 21st Century
6
Blinged Out Benefit Dolls (UPDATE)
Barbie for Breast Cancer Research is Most Coveted
5
Film-Inspired Iconic Dolls
Grace Kelly 'Rear Window' Barbie Joins Line of Collectible Figures
4
Jet Set Barbie
New Villa & Riding Collection
3
Glamorous Celebratory Dolls
The Limited-Edition New Year Barbie is a Must-Have for Collectors
2
Great White North-Inspired Barbies
The Royal Canadian Mounted Police Barbie Sends a Strong Message
1
TV Drama Series Dolls
Mattel Creates ‘Mad Men' Barbie Dolls
Related Ideas
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Fashion-Branded Doll Designs
The Off-White x Mattel Monster High 'Memorabilia' Capsule is Spooky
Collaborative Cookie-Themed Figures
The Oreo Funko POP! is Exclusive to IT'SUGAR Locations
Show-Inspired Miniature Toy Sets
The Stranger Things Polly Pocket is an Adorable Playset
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Iconic Doll Accessory Collaborations
The Barbie x ALDO 2024 Collection is Dreamhouse-Inspired
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Retooled Reimagined Lifestyle Sneakers
Masha Popova Remixes a Pair of adidas Superstars
Lifesize 90s Doll Experiences
Airbnb Presents 'Playdate at Polly Pocket’s Compact'
Fashion Doll Sodas
The Olipop x Barbie Peaches & Cream Soda Boasts Maximalist Flavor
Pinkish Toy-Themed Condiments
Heinz Classic Barbiecue Was Created in Partnership with Mattel
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Angelic Digital Pet Toys
Bandai's Tamagotchi Angel Has Been Revived for a New Generation
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Cartoon-Inspired Plush Toys
Build-A-Bear Unveils a New Super Mario Collection with Accessories
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Minimalist Play Furniture
Blueberry and Third Specializes in Slick and Stylish Toys
Virtual Modeling Metaverses
Heidi Klum's Modelverse on Roblox Supports Creative Self-Expression
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Celebrative Doll-Inspired Donuts
Krispy Kreme Unveils Iconic Barbie-Themed Donuts
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Spooky TV Series Dolls
Mattel Released a New Wednesday Addams Collection
Portable Compact Fantastical Toys
Mattel Creations Unveils the Polly Pocket Harry Potter Set
Reimagined Toy Block Designs
The LEGO Lofi Girl Reimagines the Iconic Musical Icon
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Destigmatizing Period Comical Kits
ModiBodi and Justyna Green Relaunch the First Period Kit
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
Glam Oral Care Collabs
Hismile x Barbie Dropped a Pink Bubblegum Toothpaste and Bundle
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Artist-Backed Album Figurines
The Weeknd Launches a 'Kiss Land' Toy Collection with Superplastic
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Glam Pink Bubble Teas
Coco x Barbie Strawberry Dreamer is an Exclusive Summer Drink
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Glam Pickleball Paddles
The Barbie x Nettie Pickleball Collection Brings Color to the Court
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Vinyl Toy-Inspired Glowing Sneakers
Nike Presents a Glowing Air Max 1 '87 and Terminator Low PRM
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Retro Doll-Themed Cameras
Retrospekt's Barbie Film Camera Collection is Nostalgically Vibrant
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Bear-shaped Bluetooth Speakers
The Iconic BEARBRICK Collectible Toy is Now a Functional Speaker
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Detailed Filmic Fashion Publications
'Barbie: The World Tour' Breaks Down Outfits from the Film
Toy-Themed Ice Creams
These Two New Turkey Hill Ice Creams Come in Two Flavors
Glamorous Collector Dolls
Barbie by American Girl Pays Homage to the Original Barbie
Movie-Themed Skincare Releases
Glow Recipe Collaborated with Barbie to Create a New Hydration Kit
Sparkling Pink Skate Sneakers
A New Barbie Dunk is Dosed in Pink Hues and Glittery Details
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Collectible Mexican Holiday Dolls
The Barbie 2023 Día De Muertos Doll is Highly Detailed
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Sparkling Detailed Princess Dolls
Disney Unveils American Girl Dolls with Swarovski
Retro-Inspired T-Shirt Capsules
YoungLA Embodies the 70s with Vintage Colored Tees
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Cinematic Celebration Dolls
The Disney Sleeping Beauty Aurora Doll is Limited-Edition
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Doll-Inspired Retro Instant Cameras
Mattel and Kodak Join Forces on a Barbie Instant Camera
Iconic Barbie Collectibles
Barbie Honors “Queen of Rock and Roll” Stevie Nicks with Collector Doll
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Blingy Doll-Themed Belts
B.B. Simon Introduces 'The Barbie Pink' Belt Collection
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Upcoming Inclusive Doll Films
Netflix is Launching Mattel's Black Barbie Origin Story
Pink-Inspired Lip Kits
Rinna Beauty's Pinky Lip Kit Draws Inspiration from Barbiecore
Film-Inspired Bright Doll Houses
Mattel Creations Unveils the Mini Mojo Dojo Casa House
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Mixed Heritage Dolls
Riley by Jilly Bing Represents Mixed Asian and Caucasian Backgrounds
Iconic Doll-Inspired Exhibitions
Barbie: The Exhibition Opens at London's Design Museum
Collectible Football Fan Dolls
The Barbie NFL Super Bowl Champion Doll is Limited-Edition
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Glam Multivitamin Bottles
Barbie x Hiya Makes Supplementation Fun for Kids with Sticker Packaging
Fashion Doll Board Games
Hasbro's Monopoly: Barbie Edition Has Players Build a Dreamhouse
Refreshed Beauty Jingles
Maybelline Reworked the Maybe It’s Maybelline Jingle for a New Generation
Digital Haircare Activations
Amika's Roblox Debut Invites Players into the 'Amikaverse'
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Barbie-Themed Luxury Suites
The Beyond LIMITS BARBIE DREAM SUITE at Fairmont The Queen Elizabeth
Iconic Doll Movie Cars
Barbie's 1957 Chevy Corvette will Debut at Toronto's International AutoShow
Pop Star-Inspired Holiday Dolls
Mattel Presents a Festive Mariah Carey Barbie Doll
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Kids Show Cosmetic Ranges
The Tubby Todd x Mister Rogers’ Neighborhood Range is Limited-Edition
Indian Heritage-Inspired Dolls
Barbie and Anita Dongre Team Up to Create a Doll for Diwali
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Doll-Inspired Modern Installations
Nina Tolstrup Creates The Pavilions of Wonder Series in London
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
Curl Care Dolls
Healthy Roots Dolls Have Washable, Styleable Textured Hair
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Exclusive Doll-Inspired Smoothies
Bumpin Blends Debuts the Barbie Strawberry Dream Smoothie Cubes
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Retro-Chic Nostalgic Flip Phones
HMD and Mattel Join Forces on a Bright Pink Barbie Phone
Virtual Doll-Inspired Tycoons
Mattel and Gamefam Launch the 'Barbie DreamHouse Tycoon' on Roblox
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Festive Día de Muertos-Dolls
Mattel Creations Transforms Barbie and Ken into Festive Designs
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
Dainty Children's Holiday Capsules
Janie and Jack Unveil a New Collection with American Girl