The New Mattel 'So in Style' Doll Appeals to African-Americans
Jacqueline Parrish — October 10, 2009 — Marketing
References: barbie.everythinggirl & cocoperez
Wherever there is Barbie, controversy is not far behind. This holds true with the new Mattel So In Style doll which is a Barbie with “fuller lips, makeup, and a sassy attitude.” According to Barbie, this new doll will appeal to African American culture.
Correct me if I am wrong, but does it not stand to reason that the fact that the Mattel So In Style doll is a regurgitation of stereotypes that it in itself is racist against the African-American culture?
I can hardly wait until Tyra Banks finds out about these (note sarcasm).
Correct me if I am wrong, but does it not stand to reason that the fact that the Mattel So In Style doll is a regurgitation of stereotypes that it in itself is racist against the African-American culture?
I can hardly wait until Tyra Banks finds out about these (note sarcasm).
Trend Themes
1. Multicultural Representation - Disruptive innovation opportunity: Develop diverse dolls that accurately represent various cultures and ethnicities.
2. Inclusive Toy Market - Disruptive innovation opportunity: Create toys and dolls that cater to a diverse range of demographics, ensuring inclusivity.
3. Ethical Toy Manufacturing - Disruptive innovation opportunity: Establish transparent and ethical practices in the toy manufacturing industry to address concerns of cultural insensitivity.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Explore innovative ways to design and produce dolls that promote diversity and cultural sensitivity.
2. Fashion Doll Market - Disruptive innovation opportunity: Introduce a new line of fashion dolls that celebrates different cultures and challenges traditional beauty standards.
3. Cultural Education - Disruptive innovation opportunity: Develop educational toys and materials that help children learn about different cultures in a respectful and engaging way.
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