Bandai's Tamagotchi Angel Has Been Revived for a New Generation
Laura McQuarrie — November 7, 2024 — Life-Stages
References: tamagotchi-official & toyworldmag
Bandai brought back Tamagotchi Angel, an Original Gen 3 device introduced in 1998, with soft, fresh pastel color palette and angel-themed virtual pets.
Alongside the return of the Tamagotchi Angel, Bandai UK announced the release of four new Japanese-style Tamagotchi Connection models as requested by the brand’s fan community: Melon Soda, Pink Glitter, Blue Glitter, and retail-exclusive Pearl Flower.
"The reintroduction of both the Connection and Gen3 Angel devices taps into a perfect blend of nostalgia and latest trends within the interactive pets’ space to bring an endless appeal," said Priya Jadeja, Tamagotchi Brand manager at Bandai UK. At the same time, these devices speak to surging interests in Japanese culture, and appeal to a new generation of fans, collectors and kids.
Alongside the return of the Tamagotchi Angel, Bandai UK announced the release of four new Japanese-style Tamagotchi Connection models as requested by the brand’s fan community: Melon Soda, Pink Glitter, Blue Glitter, and retail-exclusive Pearl Flower.
"The reintroduction of both the Connection and Gen3 Angel devices taps into a perfect blend of nostalgia and latest trends within the interactive pets’ space to bring an endless appeal," said Priya Jadeja, Tamagotchi Brand manager at Bandai UK. At the same time, these devices speak to surging interests in Japanese culture, and appeal to a new generation of fans, collectors and kids.
Trend Themes
1. Nostalgic Tech Revivals - Reintroducing classic digital pet toys like the Tamagotchi Angel plays into fond memories while adapting to contemporary aesthetics.
2. Cultural Fusion Collectibles - The Tamagotchi Connection models inspired by Japanese culture reflect a growing trend in merging traditional elements with modern interactive entertainment.
3. Pastel-themed Gadgets - Soft pastel color palettes combined with digital pet devices create a visually appealing product that aligns with current design trends.
Industry Implications
1. Toy Manufacturing - Revisiting classic toys with updated designs can captivate both nostalgic adults and new children consumers.
2. Digital Pet Entertainment - Leveraging trends in Japanese-inspired virtual pets may attract collectors and enthusiasts looking for unique and culturally rich products.
3. Consumer Electronics - Incorporating visually appealing electronics with retro elements meets market demands for both aesthetic appeal and functional nostalgia.
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