The Royal Canadian Mounted Police Barbie Sends a Strong Message
Meghan Young — October 1, 2013 — Life-Stages
References: neatorama
The latest career-inspired Barbie doll is the Royal Canadian Mounted Police Barbie. Inspired by one of the most recognizable police forces in the world, it sends yet another strong message to little girls. This message revolves around the idea that they can pursue a dream often geared more towards men. For those who find the position a bit funny, Neatorama does make a good point, "Well, she will always bring in wanted men."
Bianca McGregor, head of marketing for the RCMP Heritage Centre in Regina, says, “With Barbie you’ve got a brand that for some people it’s not a toy, it’s an investment. And then you’ve got one of the strongest brands this country has to offer.” So the Royal Canadian Mounted Police Barbie may not seem so strange after all.
Bianca McGregor, head of marketing for the RCMP Heritage Centre in Regina, says, “With Barbie you’ve got a brand that for some people it’s not a toy, it’s an investment. And then you’ve got one of the strongest brands this country has to offer.” So the Royal Canadian Mounted Police Barbie may not seem so strange after all.
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Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity for toy manufacturers to design and produce dolls that break traditional gender norms and empower girls to explore various career paths.
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