POP MART Presents the MEGA SPACE MOLLY Squid Game Doll
Amy Duong — December 21, 2024 — Pop Culture
References: popmart
Netflix works in collaboration with POP MART to unveil the new MEGA SPACE MOLLY Squid Game figurine. It is a limited edition release just in time for the second season next week. The MEGA SPACE MOLLY Squid Game is releasing on December 27th and it fuses elements of the show's beloved character. Fans can purchase the design and the MEGA set is comprised of two figures inspired by Young Hee and the Masked Solider.
Larry Lu, the Head of POP MART North America shares, We are thrilled to partner with Netflix for the release of MEGA SPACE MOLLY Squid Game. This collaboration celebrates the intersection of art, pop culture, and storytelling, offering fans a limited edition collectible for one of Netflix’s biggest hits.”
Image Credit: POP MART
Larry Lu, the Head of POP MART North America shares, We are thrilled to partner with Netflix for the release of MEGA SPACE MOLLY Squid Game. This collaboration celebrates the intersection of art, pop culture, and storytelling, offering fans a limited edition collectible for one of Netflix’s biggest hits.”
Image Credit: POP MART
Trend Themes
1. Cross-industry Collaborations - The collaboration between Netflix and POP MART for themed figurines exemplifies how partnerships can enhance brand presence in multiple markets.
2. Pop Culture Collectibles - Limited-edition figures rooted in popular TV shows are tapping into the growing demand for collectible, culturally-significant merchandise.
3. Character-based Merchandise - The creation of merchandise inspired by specific show characters captures fan engagement and loyalty through tangible, themed products.
Industry Implications
1. Streaming Services - Streaming platforms like Netflix are expanding revenue streams by entering the physical collectibles market through strategic partnerships.
2. Toy and Collectibles - The demand for show-inspired figurines is driving innovation in the toy industry, merging entertainment with physical collectibles.
3. Retail and E-commerce - The exclusive nature of limited-edition collectibles is propelling retailers to leverage online strategies for distribution and marketing.
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