The Oreo Funko POP! is Exclusive to IT'SUGAR Locations
Michael Hemsworth — January 11, 2024 — Life-Stages
References: itsugar & snackandbakery
The Oreo Funko POP! vinyl figure has been unveiled as a collaboration collectible toy for avid fans of the iconic cookie to pick up for their collection.
The toy figure is designed to look just like a pack of Oreo cookies and features an anthropomorphic design complete with arms and legs for a character-like profile. The toy is an exclusive creation available at IT'SUGAR locations and features a limited-edition profile that will only be around for a short time. The collectible is priced at $15.99.
Assistant Vice President Creative and Marketing at IT'SUGAR Justin Clinger commented on the Oreo Funko POP! vinyl figure saying, "We are excited to introduce the first-ever Oreo Funko POP! Vinyl Figure, exclusively available at IT'SUGAR. This collectible is a unique fusion of two iconic brands, and a fantastic way for fans to showcase their love for Oreo in a fun and collectible form.”
Image Credit: IT'SUGAR
The toy figure is designed to look just like a pack of Oreo cookies and features an anthropomorphic design complete with arms and legs for a character-like profile. The toy is an exclusive creation available at IT'SUGAR locations and features a limited-edition profile that will only be around for a short time. The collectible is priced at $15.99.
Assistant Vice President Creative and Marketing at IT'SUGAR Justin Clinger commented on the Oreo Funko POP! vinyl figure saying, "We are excited to introduce the first-ever Oreo Funko POP! Vinyl Figure, exclusively available at IT'SUGAR. This collectible is a unique fusion of two iconic brands, and a fantastic way for fans to showcase their love for Oreo in a fun and collectible form.”
Image Credit: IT'SUGAR
Trend Themes
1. Collaborative Collectible Toys - The partnership between Oreo and Funko POP! showcases the growing trend of collaboration in the collectibles industry, providing an opportunity for brands to merge their iconic images into unique and highly sought-after products.
2. Limited-edition Profiles - The Oreo Funko POP! being available for a limited time highlights the trend of creating exclusive collectibles that appeal to enthusiasts looking for rare and valuable pieces to add to their collections.
3. Character-like Toy Design - The anthropomorphic design of the Oreo Funko POP!, resembling a pack of cookies with arms and legs, reflects the trend of creating figurines that have a strong character element, appealing to both collectors and fans of the brand.
Industry Implications
1. Collectibles - The Oreo Funko POP! collaboration exemplifies how brands can tap into the lucrative collectibles market by partnering with other well-known entities, creating unique products that generate excitement and demand.
2. Retail - IT'SUGAR's exclusive distribution of the Oreo Funko POP! illustrates the potential for retailers to drive foot traffic and boost sales by offering limited-edition and exclusive items that can't be found elsewhere.
3. Food and Beverage - The Oreo Funko POP! figure showcases the opportunity for food and beverage brands to extend their reach beyond traditional products and engage with consumers through collaborations in the realm of toys and collectibles.
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