Grace Kelly 'Rear Window' Barbie Joins Line of Collectible Figures
Katherinev123 — January 17, 2012 — Marketing
References: barbiecollector & sassisamblog
Barbie collectors, you'll be happy to hear that Mattel is releasing another Grace Kelly-inspired doll, the Grace Kelly 'Rear Window' Barbie.
Last year, the toy company launched three collectible dolls -- 'To Catch a Thief” Barbie, Grace Kelly Romance Barbie and Grace Kelly Bride Barbie -- inspired by Grace Kelly's style and her films. Now, it is releasing a limited edition Grace Kelly 'Rear Window' Barbie, which is based on Kelly's 1954 film 'Rear Window.' In the film, Kelly plays a fashion consultant whose boyfriend witnesses a murder.
Retailing for $57.99, the Grace Kelly 'Rear Window' Barbie wears a dress that looks like the one the actress wore in the film. It features a gorgeous black and white full-skirted dress, strappy black heels, white gloves, a delicate shawl and a pretty pearl necklace.
Last year, the toy company launched three collectible dolls -- 'To Catch a Thief” Barbie, Grace Kelly Romance Barbie and Grace Kelly Bride Barbie -- inspired by Grace Kelly's style and her films. Now, it is releasing a limited edition Grace Kelly 'Rear Window' Barbie, which is based on Kelly's 1954 film 'Rear Window.' In the film, Kelly plays a fashion consultant whose boyfriend witnesses a murder.
Retailing for $57.99, the Grace Kelly 'Rear Window' Barbie wears a dress that looks like the one the actress wore in the film. It features a gorgeous black and white full-skirted dress, strappy black heels, white gloves, a delicate shawl and a pretty pearl necklace.
Trend Themes
1. Film-inspired Collectible Dolls - The release of the Grace Kelly 'Rear Window' Barbie expands the trend of creating collectible dolls inspired by iconic films and celebrities.
2. Limited Edition Barbie Dolls - The launch of the limited edition Grace Kelly 'Rear Window' Barbie highlights the growing trend of releasing exclusive and highly sought-after Barbie dolls.
3. Iconic Fashion in Doll Form - The Grace Kelly 'Rear Window' Barbie exemplifies the trend of recreating iconic fashion moments in the form of collector dolls, appealing to fashion enthusiasts and collectors alike.
Industry Implications
1. Toy and Collectibles Industry - The release of film-inspired Barbie dolls presents an opportunity for the toy and collectibles industry to tap into the nostalgia and passion of collectors.
2. Fashion and Entertainment Industry - The collaboration between Mattel and iconic films like 'Rear Window' unlocks disruptive innovation opportunities at the intersection of fashion and entertainment, merging the worlds of film and collectible dolls.
3. Retail Industry - The popularity of limited edition Barbie dolls, such as the Grace Kelly 'Rear Window' Barbie, showcases the potential for retailers to capitalize on the demand for exclusive and unique collectible items.
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