Coco x Barbie Strawberry Dreamer is an Exclusive Summer Drink
Debra John — June 17, 2024 — Lifestyle
References: cocofreshtea & instagram
CoCo Fresh Tea & Juice, more popularly known as Coco, is a Taiwanese-based bubble tea franchise that has introduced ‘Strawberry Dreamer,’ a new exclusive drink in collaboration with Barbie for June.
Celebrating the iconic pink and the phenomena of the Barbie brand, Coco has taken its theme seriously by creating a refreshing summer beverage that will have bubble tea enthusiasts excited with this limited-time offer.
The Strawberry Dreamer is available in two indulgent variations; the first includes a base of strawberry milk tea that’s given a glamorized spin with popping pearls and coconut jelly, and the second version features a strawberry milk tea base topped with a dollop of cream and strawberry sprinkles.
To make the collaboration more exciting for Barbie fans and bubble tea fans alike, Coco is offering a Barbie-themed cooler bag that’s perfect for storing drinks throughout the summer in addition to a sticker pack.
The Strawberry Dreamer in either variation is 620 calories and retails at $6. This exclusive bubble tea beverage is available across participating Canadian stores.
Image Credit: CoCo Fresh Tea & Juice Instagram
Celebrating the iconic pink and the phenomena of the Barbie brand, Coco has taken its theme seriously by creating a refreshing summer beverage that will have bubble tea enthusiasts excited with this limited-time offer.
The Strawberry Dreamer is available in two indulgent variations; the first includes a base of strawberry milk tea that’s given a glamorized spin with popping pearls and coconut jelly, and the second version features a strawberry milk tea base topped with a dollop of cream and strawberry sprinkles.
To make the collaboration more exciting for Barbie fans and bubble tea fans alike, Coco is offering a Barbie-themed cooler bag that’s perfect for storing drinks throughout the summer in addition to a sticker pack.
The Strawberry Dreamer in either variation is 620 calories and retails at $6. This exclusive bubble tea beverage is available across participating Canadian stores.
Image Credit: CoCo Fresh Tea & Juice Instagram
Trend Themes
1. Collaborative-themed Beverages - Leveraging popular culture icons, such as Barbie, to create unique and memorable beverage experiences for consumers.
2. Limited-time Offers - Capitalizing on exclusivity and urgency to drive consumer interest and sales through short-term availability.
3. Functional Packaging Merchandise - Combining product purchases with collectible and practical merchandise, increasing perceived value and consumer engagement.
Industry Implications
1. Beverage - Innovating within the beverage industry by blending trends in popular culture and unique flavor combinations to attract niche markets.
2. Retail - Enhancing consumer retail experiences through special collaborations and branded merchandise that add value to the purchase.
3. Marketing - Utilizing targeted marketing campaigns and brand partnerships to create buzz and engage specific consumer demographics effectively.
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