From quirky microbrewery hotels to educational mixology events, there are endless experience-based workshops and packages offering immersive education on almost every kind of niche drink. Whether you are trying to up your wine connesieur game or get a crash course in Canadian whiskey, there are lots of savvy businesses catering to the progression toward educational and experiential boozy experiences.
Wine tastings and winery tours are nothing new, but there are plenty of modern interpretations that put a fresh spin on an old tradition, like snowshoeing or cyclist wine tours that incorporate athleticism and an appreciation for the local scenery.
Similarly, the emergence of craft beer as a dominant contender in the alcohol market has given way to unique educational experiences that serve as an introduction to the subtle flavors and textures contained in a handcrafted, artisanal brew, including a clever craft beer cruise.
14 Educational Alcohol Experiences

14
Pop-Up Wine Mixers
Stoneleigh Vineyards Creates 'Wonder of Nature' in the Heart of a City

13
Quirky Beer Hotels
The Dogfish Inn is a Charming Beer Tourist Attraction in Delaware
12
Bacon-Offering Beer Festivals
Beer Bacon Music Festival Provides Craft Beer Samples and Bacon
11
Artistic Beer Exhibits
The Beer at Spiritmuseum Exhibition is for Connoisseurs
10
Snowshoeing Wine Tours
This Unique Wine Tasting Takes Vino Lovers on a Wintry Trip
9
Wine-Themed Hotels
The Lodge at Columbia Point in Washington State Will Be Wine-Centric
8
Artisanal Baiju Bars
China's Capital Spirits Bar Offer Authentic and Cultural Cocktails
7
Beer-Centric Hotel Packages
JW Marriott Chicago's Beer Travel Package is Heaven for Beer Lovers
6
Craft Beer Workshops
Beerology Offers Tasting Sessions and Workshops on the Brewed Beverage
5
Cyclist Wine Tours
Pedal Bike Tours Takes Wine Lovers Through Hilly Oregon Wine Country
4
Educational Mixology Events
The Bacardi Mixology Theatre Will Teach Professional Bartending Skills
3
Lavish Tequila Tastings
The Four Seasons Punta Mita is Offering an Educational Spirit Package
2
Craft Beer Cruises
Crystal Cruises' Craft Beer Travel Cruise Visits Micro and Nano Breweries
1
Corporate Wine Tours
Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Mystical Fermentation Beverages
Moon Juice Kombucha Brews Health Drinks Using Lunar Cycles
Beer Enthusiast Campaigns
Yard House Searches for its Chief Beer Officer Amongst Fans
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Gamified Wine Kits
The Grape Detective by Vinebox Has Tasters Match Wines with Their Profiles
Immersive Wine Experiences
NUMU Boutique Hotel Introduced its Rotating 'Wine Series'
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Water-Themed Cocktail Bars
The Civil Works Cocktail Bar Debuts at the Waterworks Food Hall
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Alpine Dining Experiences
Moncler and Luxottica Hosted a Meal on the Snow at a Ski Resort
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Dragon-Themed Alcohol Collections
Vintage Wine Estates Unveils House of the Dragon Cider and Wine
Espresso Martini Festivals
The Mr Black Espresso Martini Festival Shares One-Off Serves
Alcohol-Centered Board Games
The MONOPOLY Board Crawl is a Drinking-Friendly Upgrade on a Classic
Experiential Alcohol Pop-Ups
The Cheoreom X Krush Somaek Pocha Experience Opens in Seoul
Beer-Inspired Ice Creams
Salt & Straw Created the The Brewers Series with Five Craft Breweries
Instant Campfire Cocktails
The Tincup x Alpine Start Cocktail Mixers Pair with Whiskey and Water
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Comprehensive Self-Care Events
The Wellness Oasis™ is Running During Miami Art Week 2024
Adult-Exclusive Reimagined Board Games
Hasbro Transforms a Classic with the Monopoly Board Crawl
Alcohol-Centric Pop-Ups
Maker’s Mark Bourbon Hosts an Immersive Holiday Experience
Approachable Canned Wine Ranges
19 Crimes Canned Wines Come in Two Options Perfect for Anytime
Festive Irish-Inspired Pop-Ups
Freehouse Collective Debuts the Barrelman: Spirits of Dublin Pop-Up
Immersive Scotch Whisky Journeys
The Macallan Celebrated 200 Years with a Multisensory Experience
Festive Hotel Experiences
W Toronto's Festive Events Offer Elegance and Indulgence
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Wine Cask-Aged Whiskeys
The Ardbeg Smoketrails Napa Valley Edition is Part of the Travel Series
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Sensory-Rich Wine Experiences
Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
Experiential Lip Color Services
Lip Lab Toronto's Lipstick-Creation Experience is Customizable
Special Occasion Italian Wines
Good Clean Wine Introduced Three Wine Bundles
Virtual Wine Concierges
Jessup Cellars' "Jess" Offers Personalized Experiences for Wine Lovers
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Personalized Pint Pop-Ups
The World of Guinness Created Community During the Holiday Season
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Antihero Escape Rooms
Aviation Gin Distillery Creates a 'Deadpool & Wolverine' Game Space
Vintage Car Wine Tours
Vintage Car Wine Tours Delights Visitors to Prince Edward County
Cruise-Ready Sparkling Beverages
Betty Booze and Betty Buzz are Onboarded by Princess Cruises
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
Limited-Edition Experiential Gifts
Maison Louis Jadot Unveiled its 'Vintage Love Story Chronicles'
Flavorful Non-Alcoholic Beverages
Curious Elixirs Has Introduced the Curious No. 9
Collaborative Auction Experiences
Hospitality Meets Collectible Art Through This Auction Event
Iced Tea-Inspired Vodkas
Boston Beer Company Unveils Sun Cruiser Iced Tea & Vodka
Festive Instant Cocktail Mixes
Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Wine Content Creator Programs
Aldi's Winefluencer Club Makes Wine Discovery Accessible and Fun
Festive Bourbon Pop-Ups
The Winter Wheat Wonderland Brings a Taste of Kentucky to NYC
Pop-Up Dining Experiences
Japanese Ski Resort Welcomes Alpine Cocktail Bar and Restaurant
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Casual Enjoyment Bottled Wines
Nice Wines Introduced Full-Sized, Full-Strength Wine in Bottles
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Exclusive Docuseries-Inspired IPAs
Athletic Brewing and Netflix Debut Three Non-Alcoholic Beers
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Immersive Icewine Festivals
The Niagara Icewine Festival Offers a Dynamic Mix of Winter Activities
Candy-Paired Wine Tastings
Vinebox's Candy Pairing Tasting Experience Matches Candy to Wine
Freezable Wine Packs
Packit® Introduces Two New Products with ECOFREEZE® Technology+
Personalized Whiskey Experiences
The Beam Private Barrel Club Lets Members Buy a Single Barrel
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Approachable NA Wines
RELAX "Zero" Alcohol-Removed Wines Support Sober-Curious Partygoers
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Bottled Single-Serve Wines
Basic Cellars Shares Accessible Wines in Conveniently Sized Packaging
Non-Alcoholic Nootropic Cocktails
Nine Lives' Noobies Menu Enhances Mood and Cognitive Function
Spirit Exploration Apps
The NY Distillery Trails App Reveals Craft Spirit Producers in the State
Unpretentious Wine Classes
MasterClass Launched A Sommelier's Snob-Free Guide to Wine
Herbal Blend Mocktail Kits
WishGarden's Mocktail Kit Supports Sober-Curious Gen Z & Millennials
Mocktail Subscription Boxes
Mocktail Club Offers a Subscription Service
Alcohol-Free Beer Capsules
Fieldwork Brewing Unveils Multiple New Non-Alcoholic Options
Whiskey Membership Services
The World Whiskey Society Introduces Two Whiskey-Inspired Membership
Premium Alcohol-Removed Wines
ARIEL Vineyards Appeals to Savvy, Sober-Curious Drinkers
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Non-Alcoholic Gift Sets
Mingle Mocktails Introduced a Vibrant Holiday Box
Lightweight Eco Wine Bottles
FitVine Aluminum Bottles Support Active, Wellness-Minded Drinkers
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Gothic Poet-Themed Pop-Ups
This Edgar Allan Poe Speakeasy is an Exclusive Cocktail Event
Art-Inspired Whisky Events
Bulleit Frontier Whiskey Partnered with Ian Woods for a Custom Design
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Low-Dose Cannabis Seltzers
Heti Pairs THC and CBD with Indigenous Botanicals
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Water-Inspired Cocktail Menus
The Water of Life (Eau de Vie) by Botanist Explores a Vital Element
Affordable Non-Alcoholic Wines
90+ Cellars' First Dealcoholized Sparkling Wines are $12 Per Bottle
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Whisky Culture Private Clubs
Craft Irish Whiskey Announces Exclusive Soho Whisky Club Partnership
Non-Alcoholic Craft Beer Initiatives
Kit NA Brewing Launches Have a Kit, Share a Kit
Modern Whiskey Tasting Rooms
Laws Whiskey House Has Introduced Its Whiskey Sanctuary
Chocolate-Paired Wine Kits
Vinebox's February Box Explores Chocolate and Wine Pairings
Non-Alcoholic Wine Clubs
Proxies Offers a Range of Alcohol-Free Wine Packages for Subscription
Non-Alcoholic Beverage Sets
Blind Tiger's 'Speakeasy Soulmates Set' Features Mixology Creations
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Collaborative Curated Party Guides
Total Wine & More Partners with Alix Klineman
Sophisticated Jello Shots
Solid Wiggles Shares Mixologist-Crafted Alcoholic Slices and Squares
Pet-Friendly Victoria Breweries
Moon Under Water Brewpub and Distillery Offers a Patio Dog Menu
Zero-Proof THC Cocktails
Flyers' Sparkling THC Cocktails Reinvent Classics Like the Margarita
Sensorial Whiskey Expressions
Egan's Senses Collection Takes Cues from Five Foundational Flavors
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Seasonal Wine Tasting Experiences
Clif Family Winery Celebrates Its 20th Anniversary
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Personified Wine Campaigns
Wines of Ontario’s Pleasure to Meet You Spotlights Locally Grown Wine
Après Ski-Inspired Wine Collections
Avaline’s Après Ski Holiday Collection is Expertly Curated
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Repurposed Train Carriage Experiences
Supperclub.tube Presents a Unique Six-Course Dining Event
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Fantastical Brewing Experiences
The Cauldron NYC Hosts a Wizard Afternoon Tea Experience
Outdoor Wine Experience Bundles
Josh Cellars Debuts a Limited-Edition Summer Sipper Bundle
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Culturally Immersive Vacay Destinations
The Marriott Vacation Clubs Center on Experiences
Wine Personality Test Kits
Vinebox's Wine-eagram Tasting Kit Supports Self-Discovery
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
Music App Learning Courses
Spotify Courses Will Offer Video Based Learning Based on 4 Categories
Thankful Wine Kits
Vinebox's Gratitude Tasting Wine Box Encourages Appreciation
Refreshing Golf-Inspired Beverages
Craftwell Cocktails® Debuts the Transfusion
Immersive Whiskey Experiences
Buzzard’s Roost Debuts New Experiences at Its Whiskey Row Distillery
Exploratory Small-Batch Gins
The Wildfire Expedition Introduces a First-of-Its-Kind Gin Journey
Comprehensive Subscription-Based Wine Platform
Wine Folly Has Introduced Wine Folly+
Beer Lover-Targeted Whiskeys
The Buffalo Trace Experimental Collection #26 is Made with Beer Hops
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Easy Drinking Alcohol-Free Pilsners
Years Pilsner is Crafted Using Lake Michigan Water
Holiday Wine Assortments
Firstleafs 'Wine Bundles' are Perfect for Festive Gatherings
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Elevated Organic Cocktail Mixers
Elevated Mixers Offers an Unparalleled Cocktail Experience
Holiday-Themed Bottled Cocktails
Edmunds Premium Seasonal Cocktails are Ready to Enjoy
Double-Decker Bus Tastings
Nyetimber Will Host a Tasting Event on a Double-Decker Bus at the Savoy
Diverse Wine Festivals
There are a Variety of Wine Festivals for California Wine Month
Miniature Martini Pairings
NYC’s The Tusk Bar Serves a Trio of Smaller Martinis with Oysters
Non-Alcoholic Mixology Programs
Seabourn is Launching the New 'Zero @ Sea' Program
Branded Alcohol Memberships
Beachwood Brewing & Distilling Debuts the Spirited Few Membership