From quirky microbrewery hotels to educational mixology events, there are endless experience-based workshops and packages offering immersive education on almost every kind of niche drink. Whether you are trying to up your wine connesieur game or get a crash course in Canadian whiskey, there are lots of savvy businesses catering to the progression toward educational and experiential boozy experiences.
Wine tastings and winery tours are nothing new, but there are plenty of modern interpretations that put a fresh spin on an old tradition, like snowshoeing or cyclist wine tours that incorporate athleticism and an appreciation for the local scenery.
Similarly, the emergence of craft beer as a dominant contender in the alcohol market has given way to unique educational experiences that serve as an introduction to the subtle flavors and textures contained in a handcrafted, artisanal brew, including a clever craft beer cruise.
14 Educational Alcohol Experiences
14
Pop-Up Wine Mixers
Stoneleigh Vineyards Creates 'Wonder of Nature' in the Heart of a City
13
Quirky Beer Hotels
The Dogfish Inn is a Charming Beer Tourist Attraction in Delaware
12
Bacon-Offering Beer Festivals
Beer Bacon Music Festival Provides Craft Beer Samples and Bacon
11
Artistic Beer Exhibits
The Beer at Spiritmuseum Exhibition is for Connoisseurs
10
Snowshoeing Wine Tours
This Unique Wine Tasting Takes Vino Lovers on a Wintry Trip
9
Wine-Themed Hotels
The Lodge at Columbia Point in Washington State Will Be Wine-Centric
8
Artisanal Baiju Bars
China's Capital Spirits Bar Offer Authentic and Cultural Cocktails
7
Beer-Centric Hotel Packages
JW Marriott Chicago's Beer Travel Package is Heaven for Beer Lovers
6
Craft Beer Workshops
Beerology Offers Tasting Sessions and Workshops on the Brewed Beverage
5
Cyclist Wine Tours
Pedal Bike Tours Takes Wine Lovers Through Hilly Oregon Wine Country
4
Educational Mixology Events
The Bacardi Mixology Theatre Will Teach Professional Bartending Skills
3
Lavish Tequila Tastings
The Four Seasons Punta Mita is Offering an Educational Spirit Package
2
Craft Beer Cruises
Crystal Cruises' Craft Beer Travel Cruise Visits Micro and Nano Breweries
1
Corporate Wine Tours
Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Beer Enthusiast Campaigns
Yard House Searches for its Chief Beer Officer Amongst Fans
Mystical Fermentation Beverages
Moon Juice Kombucha Brews Health Drinks Using Lunar Cycles
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Gamified Wine Kits
The Grape Detective by Vinebox Has Tasters Match Wines with Their Profiles
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Water-Themed Cocktail Bars
The Civil Works Cocktail Bar Debuts at the Waterworks Food Hall
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Dragon-Themed Alcohol Collections
Vintage Wine Estates Unveils House of the Dragon Cider and Wine
Espresso Martini Festivals
The Mr Black Espresso Martini Festival Shares One-Off Serves
Alcohol-Centered Board Games
The MONOPOLY Board Crawl is a Drinking-Friendly Upgrade on a Classic
Beer-Inspired Ice Creams
Salt & Straw Created the The Brewers Series with Five Craft Breweries
Experiential Alcohol Pop-Ups
The Cheoreom X Krush Somaek Pocha Experience Opens in Seoul
Artisan Whiskey Collections
Diageo's Spirited Xchange Collection is Curated and Rare
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Immersive Scotch Whisky Journeys
The Macallan Celebrated 200 Years with a Multisensory Experience
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Adult-Exclusive Reimagined Board Games
Hasbro Transforms a Classic with the Monopoly Board Crawl
Approachable Canned Wine Ranges
19 Crimes Canned Wines Come in Two Options Perfect for Anytime
Barrel-Aged Christmas Ales
This Deliciously Festive Beer Was Aged In Bourbon Barrels
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Instant Campfire Cocktails
The Tincup x Alpine Start Cocktail Mixers Pair with Whiskey and Water
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Sensory-Rich Wine Experiences
Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
Experiential Lip Color Services
Lip Lab Toronto's Lipstick-Creation Experience is Customizable
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Vintage Car Wine Tours
Vintage Car Wine Tours Delights Visitors to Prince Edward County
Antihero Escape Rooms
Aviation Gin Distillery Creates a 'Deadpool & Wolverine' Game Space
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Festive Hotel Experiences
W Toronto's Festive Events Offer Elegance and Indulgence
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
Exclusive Docuseries-Inspired IPAs
Athletic Brewing and Netflix Debut Three Non-Alcoholic Beers
Festive Instant Cocktail Mixes
Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Flavorful Non-Alcoholic Beverages
Curious Elixirs Has Introduced the Curious No. 9
Iced Tea-Inspired Vodkas
Boston Beer Company Unveils Sun Cruiser Iced Tea & Vodka
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Casual Enjoyment Bottled Wines
Nice Wines Introduced Full-Sized, Full-Strength Wine in Bottles
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Freezable Wine Packs
Packit® Introduces Two New Products with ECOFREEZE® Technology+
Bookstore Wine Shops
New York's Bibliotheque Offers Rare Books and Great Wine
Uncompromising Alcohol-Removed Wines
NoAlchCo's Non-Alcoholic Wine Collection is Balaced & Complex
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Candy-Paired Wine Tastings
Vinebox's Candy Pairing Tasting Experience Matches Candy to Wine
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Pop-Up Dining Experiences
Japanese Ski Resort Welcomes Alpine Cocktail Bar and Restaurant
Sparkling Hemp Beverages
Calexo's Alcohol-Free Drinks Elevate Social Occasions with THC & CBD
Mocktail Subscription Boxes
Mocktail Club Offers a Subscription Service
Alcohol-Free Beer Capsules
Fieldwork Brewing Unveils Multiple New Non-Alcoholic Options
Bourbon-Specific Snacks
The Sweetery's Bourbon Buddies Enhance the Drinking Experience
Fine Wine Metaverses
The Crurated Metaverse Helps Wine Lovers Virtually Share Their Collections
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Lightweight Eco Wine Bottles
FitVine Aluminum Bottles Support Active, Wellness-Minded Drinkers
Non-Alcoholic Gift Sets
Mingle Mocktails Introduced a Vibrant Holiday Box
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Non-Alcoholic Botanical Brewers
COLDRAW Creates Exceptional Non-Alcoholic Drinking Experiences
Espresso Martini Flights
Starbucks Reserve Offers Unique Coffee Cocktail Experiences
Gothic Poet-Themed Pop-Ups
This Edgar Allan Poe Speakeasy is an Exclusive Cocktail Event
Bottled Single-Serve Wines
Basic Cellars Shares Accessible Wines in Conveniently Sized Packaging
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Low-Dose Cannabis Seltzers
Heti Pairs THC and CBD with Indigenous Botanicals
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Whisky Culture Private Clubs
Craft Irish Whiskey Announces Exclusive Soho Whisky Club Partnership
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Non-Alcoholic Craft Beer Initiatives
Kit NA Brewing Launches Have a Kit, Share a Kit
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Non-Alcoholic Wine Clubs
Proxies Offers a Range of Alcohol-Free Wine Packages for Subscription
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Collaborative Curated Party Guides
Total Wine & More Partners with Alix Klineman
Sophisticated Jello Shots
Solid Wiggles Shares Mixologist-Crafted Alcoholic Slices and Squares
Affordable Non-Alcoholic Wines
90+ Cellars' First Dealcoholized Sparkling Wines are $12 Per Bottle
Personified Wine Campaigns
Wines of Ontario’s Pleasure to Meet You Spotlights Locally Grown Wine
Zero-Proof THC Cocktails
Flyers' Sparkling THC Cocktails Reinvent Classics Like the Margarita
Sensorial Whiskey Expressions
Egan's Senses Collection Takes Cues from Five Foundational Flavors
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Mini Alcohol-Removed Wines
FRE's Single-Serve Alcohol-Removed Wines Come in 187ml Bottles
Repurposed Train Carriage Experiences
Supperclub.tube Presents a Unique Six-Course Dining Event
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Fantastical Brewing Experiences
The Cauldron NYC Hosts a Wizard Afternoon Tea Experience
Honey Wine Hard Seltzers
Citrus Mead Vodka Seltzer is a Collab Between a Winery & Distillery
Outdoor Wine Experience Bundles
Josh Cellars Debuts a Limited-Edition Summer Sipper Bundle
Unpretentious Wine Classes
MasterClass Launched A Sommelier's Snob-Free Guide to Wine
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Living Culture-Infused Seltzers
This Craft Hard Seltzer Contains House-Fermented Live Cultures
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Festive Cocktail Concierges
The Cutwater Holiday Concierge Supports Seamless Seasonal Entertaining
Pet-Friendly Victoria Breweries
Moon Under Water Brewpub and Distillery Offers a Patio Dog Menu
Low-Alcohol Beer Festivals
Toronto’s NO-LO Beerfest Presents Brews Ranging from 0.5 to 3% ABV
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
Music App Learning Courses
Spotify Courses Will Offer Video Based Learning Based on 4 Categories
Vibrant Wine Alternatives
Kally Crafts Non-Alcoholic Drinks with Fruit, Botanicals & Verjus
Après Ski-Inspired Wine Collections
Avaline’s Après Ski Holiday Collection is Expertly Curated
Ready-to-Sip Sparkling Meads
Salud Viking Offers a Modern Experience of Mead as a Wine-in-a-Pint
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Low-ABV Wine Ranges
Nice Session Wines Have a 3.4% ABV and Come in Two Options
Holiday Wine Assortments
Firstleafs 'Wine Bundles' are Perfect for Festive Gatherings
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Luxurious Wine Pop-Ups
Kim Crawford will Host a Golden Wine Lounge at The Well Toronto
Overlooked Wine Bottle Experiences
Bocca Di Lupo Introduces 'An a to Z Di Vini Divini'
Elevated In-Flight Menus
Delta Airlines Enhances its Onboard Experiences with Upgraded Menus
Drink Gift Registries
The Drizly Gift Registry Shares the Gift of Great Drinking Experiences
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Holiday-Themed Bottled Cocktails
Edmunds Premium Seasonal Cocktails are Ready to Enjoy
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Craft Cocktail Infusion Kits
The Gin Bundle from Camp Features 3 Kits for DIY Drinks
Double-Decker Bus Tastings
Nyetimber Will Host a Tasting Event on a Double-Decker Bus at the Savoy
Diverse Wine Festivals
There are a Variety of Wine Festivals for California Wine Month
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Non-Alcoholic Mixology Programs
Seabourn is Launching the New 'Zero @ Sea' Program
Community-Building Wine Platforms
Curious Vines Debuts a Support Platform for Uniting Wine-Makers
Eclectic Wine Festivals
The Niagara Grape & Wine Festival is a Major Draw for Wine Enthusiasts