The Marriott Vacation Clubs Center on Experiences
Debra John — March 20, 2025 — World
References: youtube & themarriottvacationclubs.marriott
The Marriott Vacation Clubs transform ordinary vacations into culturally rich experiences by offering immersive workshops, cultural centers, and exclusive local activities.
For example, at The Westin Ka’anapali Ocean Resort Villas, guests can visit the Pu’honua Cultural Center, where they engage in a variety of traditional Hawaiian practices such as "language lessons, lei-making, chanting, and tapa design, along with an insightful session on the island’s sacred sites." Meanwhile, The Westin Lagunamar Ocean Villas & Spa in Cancun provides the unique opportunity to explore Yamil Lu’um, an ancient Mayan ruin, while learning about Mayan culture from the resort’s Cultural Director.
At Marriott Vacation Club, Waikiki, the 'City Insiders' program offers neighborhood tours, Spam musubi-making, and ukulele lessons. Furthermore, in Bali, Marriott’s Nusa Dua Gardens hosts interactive activities like Balinese dance and sustainable agriculture, ensuring that guests enjoy a truly enriching stay.
Image Credit: Westin Ka'anapali Ocean Resort Villas
For example, at The Westin Ka’anapali Ocean Resort Villas, guests can visit the Pu’honua Cultural Center, where they engage in a variety of traditional Hawaiian practices such as "language lessons, lei-making, chanting, and tapa design, along with an insightful session on the island’s sacred sites." Meanwhile, The Westin Lagunamar Ocean Villas & Spa in Cancun provides the unique opportunity to explore Yamil Lu’um, an ancient Mayan ruin, while learning about Mayan culture from the resort’s Cultural Director.
At Marriott Vacation Club, Waikiki, the 'City Insiders' program offers neighborhood tours, Spam musubi-making, and ukulele lessons. Furthermore, in Bali, Marriott’s Nusa Dua Gardens hosts interactive activities like Balinese dance and sustainable agriculture, ensuring that guests enjoy a truly enriching stay.
Image Credit: Westin Ka'anapali Ocean Resort Villas
Trend Themes
1. Cultural Experience Integration - Vacation destinations are increasingly integrating local cultural experiences, transforming traditional travel into an opportunity for deeper engagement and learning.
2. Localized Activity Offerings - Hotels and resorts are curating unique, site-specific activities that highlight indigenous traditions, creating distinct value propositions beyond mere accommodation.
3. Immersive Travel Workshops - Immersive workshops focused on local customs and skills provide guests with hands-on learning experiences that enhance cultural appreciation and understanding.
Industry Implications
1. Hospitality and Tourism - The hospitality industry is shifting towards providing culturally enriching experiences that cater to travelers seeking more than just relaxation.
2. Cultural Education Services - Cultural education services are emerging as a key component within travel offerings, appealing to tourists looking to broaden their cultural horizons.
3. Sustainable Tourism Development - The evolution of sustainable tourism is bringing about innovations focused on promoting cultural and environmental preservation through traveler education.
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