China's Capital Spirits Bar Offer Authentic and Cultural Cocktails
Jana Pijak — May 5, 2015 — Lifestyle
References: timeoutbeijing & munchies.vice
China's Capital Spirits is the world's first authentic baijiu bar. The venue was founded by Derek Sandhaus, a Westerner and baijiu connoisseur with an appreciation for the Asian beverage. Though it is the most consumed liquor in the world and China's drink of choice, baijiu is often overlooked by those living in the Western world.
While tourists may find the distilled spirit sour and foul smelling, its popularity among locals cannot be denied. Derek Sandhaus' Capital Spirits baiju bar is a favorite among Chinese liquor enthusiasts and will appeal to travelers who are searching for an experience that is memorable and authentic.
As cultural beverages become more commercialized, their ability to cross over into the mainstream market keeps evolving. Even though baijiu may not be a staple of the global market, its growing popularity illustrates the traditional spirit's evolution.
While tourists may find the distilled spirit sour and foul smelling, its popularity among locals cannot be denied. Derek Sandhaus' Capital Spirits baiju bar is a favorite among Chinese liquor enthusiasts and will appeal to travelers who are searching for an experience that is memorable and authentic.
As cultural beverages become more commercialized, their ability to cross over into the mainstream market keeps evolving. Even though baijiu may not be a staple of the global market, its growing popularity illustrates the traditional spirit's evolution.
Trend Themes
1. Authentic Beverage Bars - Incorporating cultural and local beverages in bars and lounges will attract customers looking for unique and genuine experiences.
2. Traditional Beverages - Cultural beverages have the potential to become mainstream and globally popular as consumers seek out authentic and unique experiences.
3. Baijiu Renaissance - Baijiu, a Chinese liquor traditionally overlooked in the West, may experience a resurgence as more people seek to expand their cultural horizons and appreciate traditional spirits.
Industry Implications
1. Hospitality - Hotels, bars, and lounges can incorporate traditional and cultural beverages into their offerings to provide customers with a unique and memorable experience.
2. Alcohol - The alcohol industry can capitalize on the growing popularity of traditional and authentic spirits like baijiu by expanding their offerings and marketing them to consumers seeking unique drinking experiences.
3. Tourism - Tourism industry stakeholders can promote cultural beverage experiences as a way to attract travelers looking for unique and authentic experiences in different parts of the world.
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