To stay up-to-date with up-and-coming ideas and innovations, these May 2021 pop culture trends highlight the most significant headlines of the month.
One notable event lets dedicated Murs fans upgrade their virtual concert tickets using non-fungible tokens (NFTs). The underground rapper partnered with The Hot Blocks, a virtual store that focuses on the intersections of hip-hop and blockchain, to make the upgrade a reality. The world of cryptocurrency also welcomed Doja Cat's NFT to the marketplace with her Juicy Drops launch.
Another big move in the world of pop culture this month is NSYNC's Lance Bass' collaboration with Fruit Smash hard seltzer to release the Say Bye to Basic hotline. The hotline gives fans a chance to win a year's worth of Fruit Smash hard seltzer.
Top 35 Pop Culture Trends in May
35
Headphone-Equipped Face Masks
The Honeywell x will.i.am 'Xupermask' Has HEPA Filters and More
34
Cartoon Stoner Sneakers
The adidas Towelie Campus 80s Were Launched to Celebrate 4/20
33
Pancake Stack Slippers
Denny's Recently Launched the Limited-Edition Pro Loungers Slippers
32
Pop-Up Sci-Fi Tents
The Star Trek: TNG Shuttlecraft Justman 2-Person Camping Tent is Lightweight
31
Limited-Edition Pop Culture Clogs
The Lightning McQueen Crocs are Available Now in Limited Numbers
30
Movie-Themed Nail Polishes
The Sally Hansen Miracle Gel and Disney’s 'Cruella' Collection is Chic
29
Gen Z Edition Mattresses
Simmons Created a Special Edition Mattress with Charli & Dixie D'Amelio
28
Alien-Themed Tennis Shoes
adidas Has Unveiled an Eco-Friendly Yoda Stan Smith Silhouette
27
Customizable Artful Denim Capsules
Disney Joins Levi's and Keith Haring on a New Apparel Capsule
26
Content-Conscious Entrepreneurial Initiatives
India Reynolds Harnesses OnlyFans for a Brand Boost
25
Anime Ninja-Themed Apparel
LIBERE's Street Ninja Collection Celebrates Naruto Characters
24
Holographic Retro Cosmetics
The about-face beauty Daytripper Drop Takes Cues from 60s & 70s Style
23
Digital Fashion Magazines
Issued by Bottege Veneta Replaces the Brand's Online Presence
22
Cartoon Animal Graphic Tees
UNIQLO's Pokémon All-Stars Celebrates the Generation 1 Pokémons
21
Sci-Fi-Themed Cup Collections
The CORKCICLE x Star Wars Drinkware Collection is Celebratory
20
Anime-Themed Candy Bars
Bandai Candy Unveils More Chocolate Bars Inspired by Demon Slayer
19
Cartoon Sponge Cake Pillows
Tokyo Banana Launches a Special Pikachu Tokyo Mega Huggy Pillow
18
Next-Gen Beauty Pageants
Revolution Beauty Created a Beauty Pageant for the Tiktok Generation
17
Singer-Created NFT Marketplaces
Doja Cat is Releasing a Digital Asset Collection on Juicy Drops
16
Virtual Concert NFT Upgrades
LA Rapper Murs Offers New Kind of Virtual Concert Experience
15
Collectible Superhero Figures
Hot Toys Recently Unveiled a New Captain America™ Figure
14
Celebratory Droid Building Sets
The LEGO Star Wars R2-D2 Set Celebrates Lucasfilm's Anniversary
13
Weekly Release Streaming Schedules
Netflix Will Slowly Release The Circle and Too Hot to Handle
12
Cinema-First Movie Releases
WarnerMedia is Planning to Return to Cinema-First in 2022
11
Open-Source Machine Learning Tools
Magenta Explores the World of Music and Art Through AI
10
Anti-Binging TV Schedules
Disney+'s WandaVision Was Released in Weekly Doses
9
Convenience Store Anime Series
7-Eleven Japan Created the Animated Mini Series Rainbow Finder
8
Long-Term Metaverse Visions
Epic Games is Investing in Future Growth Opportunities
7
Building-Sized Beverage Campaigns
Brutal Fruit Debuts the New Ruby Apple Spritzer With a Unique Ad
6
Crossover Dating Series
Pepsi and MTV's Match Me If You Can Celebrates the Pairing in Pepsi Mango
5
Boyband Seltzer Promotions
Fruit Smash and Lance Bass Have Unveiled the Say Bye to Basic Hotline
4
Positive Shareable Poetry
Nokia Phones Commissions Empowering "Text-Able" Poetry
3
Weekly Sci-Fi Show Releases
Paramount+ Strategically Avoids the Binging Stream Model
2
In-App Podcast Subscription Programs
Spotify is Launching a New Service with No Added Fees
1
Blurring Gel Primers
Rare Beauty's Always an Optimist Pore Diffusing Primer Smooths Fine Lines
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Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
Limited-Edition Festival Fashion Collections
Forever 21 Partners with Bunny Zingler & Rolling Loud
Fantasy Energy Drink Activations
Monster Energy Ultra Taps Pinky for a New Brand Activation
Playful Anime Fall Collections
The Forever 21 x Hello Kitty & Friends Line Launches for Fall 2023
Streetwear Festival Collaborations
Culture Kings Partner with Rolling Loud for a New Drop
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Phone-Free Festivals
This Never Happened is a Music Event Series and Festival Concept
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Cartoonish Nail Polish Lines
Mooncat Collaborates With The Powerpuff Girls on a Polish Collection
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Limited-Edition Cartoon Pop-Ups
Nordstrom NYC Celebrates Hello Kitty's 50th Anniversary
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Bunny-Themed Makeup Collections
Maybelline Taps the Bunny-Eared Namito for the Lunar New Year
Nostalgic Cartoon-Inspired Makeup Capsules
ColourPop Introduces the Exciting Pokémon Collection
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Virtual Monster Sneakers
LG Electronics is Unveiling Digital Shoe NFTs at CES 2023
Stylish Earbud Colorways
Beats Debuts the Studio Buds+ in Pink and Silver Metallic
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
New Wave-Inspired Fashion Collections
ALYX and END. Debut the Neon Capsule at Milan Fashion Week
Neo-Rave Fashion NFTs
Wholeland: Primal Rave by The Fabricant Fuses Styles Across Time
Sci-Fi-Themed Donut Collections
These Pinkbox Doughnuts Star Wars Day Treats Arrive This May
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Year-End Live Music Shows
Spotify Wrapped Live 2023 Shares Performances from Top Global Artists
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Inaugural Virtual Sneaker Collections
Nike Presents its Our Force 1s Collection of Digital Shoes
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Limited-Edition Baseball Cap Nfts
9dcc and Stapleverse Enter into a Web3 Fashion Collaborations
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Musician Metaverse Collaborations
Lady Gaga Announced Herself as the Next Fortnite Festival Artist
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
Limited-Edition Hip-Hop Sodas
Sprite Lymonade Legacy Celebrates 50 Years of Hip-Hop
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Hip Hop Fashion Exhibitions
MFIT Presents Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Candy-Inspired Craft Sodas
Wild Bill's Ring Pop Sodas Come in Two Limited-Edition Flavors
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
Content House-Backed Collections
FaZe Clan and Nike Debut a New Apparel and Footwear Collaboration
Artistic Pride Month Desserts
The Keith Haring x Van Leeuwen Ice Cream Arrives June 1
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Cannabis-Infused Spirits
Viral Spirit Nowadays Launches at Pop-Up Grocer in NYC
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Musician-Inspired Game Characters
Singer Billie Eilish Arrives as the Newest Fortnite Hero
Flavorful Pickleball Celebrations
Smirnoff SMASH Vodka Soda's Event Highlighted Unique Mashups
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
NFT-Associated Lifestyle Sneakers
Nike Unveils Two RTFKT x Air Force 1s with Takashi Murakami
Sexually Inclusive Apparel Capsules
Harry Styles' Pleasing Brand Launches the Pollinators Capsule
Pop Art Creative Collections
The KAWS + Warhol UT Collection Caters to Art Lovers
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Metaverse Dance Classes
Pepsi is Celebrating Latin Music on International Dance Day
Anime-Themed Tech Collections
CASETiFY Launches a New Jojo's Bizarre Adventure Collection
Mixed Media Collaborative Apparel
The Rolling Stones and MTV Drop a Graphic Capsule Collection
Stylish Platform-Branded Merchandise
OnlyFans Debuts a Merchandise Capsule Ahead of Father's Day
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Streaming Service Installations
Hulu Returns to Comic-Con San Diego with its Animayhem Activation
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
Collaborative Global Fashion Capsules
Lee and The Brooklyn Circus Partner to Tell "A Fresh Tale"
Millennium Technology Capsule Collections
The Drought x Napster Collection Has Three Pieces
Exclusive Marshmallow-Flavored Sodas
Pepsi and Peeps to Launch the Marshmallow-Flavored Soda Again
Nostalgic Emo Band-Inspired Shoes
adidas is Channelling Teen Angst with the Fall Out Boy Sneakers
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Musician-Themed Online Games
Fortnite Festival Lets Players Get in on the Concert Action
Iced Coffee-Inspired Albums
Dunkin' Released the Iced EP with 2000s Boy Band Legends
Hip-Hop-Commemorating Concerts
Levi's and Rolling Loud Unite for an Intimate Little Simz Concert
Live-Streamed Music Venues
PIXELYNX Partners with Vita Motus on a New Metaverse Music Game
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Music Group Graphic Streetwear
N*E*R*D Delivers the New 20 Years Strong Collection
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
In-Game Festival Concerts
Fortnite and Metallica Join on a Special Concert Experience
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Artist-Inspired Game Events
Lady Gaga Will Make Her Digital Debut in the Fortnite Festival
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Branded Music Festivals
Procter & Gamble & Live Nation Urban Present ONE Musicfest
Fur-Adorned Celebrity Figurines
Funko Unveils a New Pop! of Doja Cat's Coachella Performance
Back-to-Campus Concert Series
UO LIVE On Campus Features Gen Z-Favorite Artists & Creators
Pop Culture-Inspired Sneakers
The Starter LFS 1 Sneaker is Making a Comeback in a New Way
Iconic Show Toronto Popups
Celebrate National TV Day at The FRIENDS Experience: The One in Toronto
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Metallic Earbud-Inspired Nail Polishes
Beats Joins Olive & June on New Nail Polish Colors
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Kpop-Themed Live Exhibitions
HYBE, BIGHIT MUSIC, & Live Nation Confirm a New BTS Exhibition in LA
Toronto Fashion Music Festivals
MODECANADAROCKS Spring Equinox Takes Place on March 23
AI-Powered Karaoke Apps
Mayk Launches an AI Karaoke Product Called popstarz.ai
Musical Playlist Time Capsules
Spotify Launches Playlist in a Bottle to Open at a Later Time
Collaborative NFT Collectibles
Ambush® Works with Terminal & Gasoline on an Exclusive Collectible
Elevated Millennial Apparel
Petal & Pup Celebrates Ten-year Milestone with the Muse Collection
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Elevated Skatewear Collections
Pop Trading Company Debuts Its Spring/Summer 2023 Capsule
New York Cannabis Lifestyle Events
MARY Fest To Launch in NYC on April 20 2023
Trendy In-Game Music Hubs
Roblox Launches the New Roblox Music Hub for Music Discovery
Immersive Rhythmic Concert Games
Epic Games Added Guitar Controller Support to 'Fortnite Festival'
Hexagonal Connectable Collectibles
Nano Pods House Licensed Characters from Pop Culture
Celebratory Hip-Hop Collaborations
Mitchell & Ness Collaborates with Legendary Graffiti Crew Tats
Music Producer Gum Campaigns
5 Gum and Zedd Partnered for New Packaging and a Rave
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Standalone Celebrity Popcorn Brands
Rob's Backstage Popcorn Split-Off as its Own Brand
Streamlined C2C NFT Marketplaces
Messaging App 'Line' Launches Accessible NFT Marketplace on DOSI
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Convention-Exclusive Collectibles
Funko and Loungefly Unveiled a WonderCon 2023-Exclusive Set
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Pop Culture Presidency Campaigns
Kamala Harris Adopts Charli XCX's 'Brat' Trend for Her Campaign
Consumer-to-Consumer NFT Marketplaces
Line Launches a C2C NFT Marketplace on Its Platform DOSI
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Cartoon Movie NFT Capsules
Disney is Venturing Into the World of NFTs with 'Disney Pinnacle'
Sushi-Themed Sneaker Silhouettes
Connecting Plots and Menulog Debut a New Sushi-Inspired Campaign
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Fan-Curated NFT Albums
Kpop Girl Group tripleS Utilizes NFTs to Create a Fan-Curated Album
Branded Global Music Programs
Sprite Limelight Season Two Spotlights the Untold Stories of Artists
Social App-Sourced Tickets
TikTok Launches its New Live Event with Ticket Sales by Tickets.com
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Customized Kpop NFTs
Naver and LINE NEXT Launch an NFT Platform Called NOW.Drops for Kpop Fans