To stay up-to-date with up-and-coming ideas and innovations, these May 2021 pop culture trends highlight the most significant headlines of the month.
One notable event lets dedicated Murs fans upgrade their virtual concert tickets using non-fungible tokens (NFTs). The underground rapper partnered with The Hot Blocks, a virtual store that focuses on the intersections of hip-hop and blockchain, to make the upgrade a reality. The world of cryptocurrency also welcomed Doja Cat's NFT to the marketplace with her Juicy Drops launch.
Another big move in the world of pop culture this month is NSYNC's Lance Bass' collaboration with Fruit Smash hard seltzer to release the Say Bye to Basic hotline. The hotline gives fans a chance to win a year's worth of Fruit Smash hard seltzer.
Top 35 Pop Culture Trends in May
35
Headphone-Equipped Face Masks
The Honeywell x will.i.am 'Xupermask' Has HEPA Filters and More
34
Cartoon Stoner Sneakers
The adidas Towelie Campus 80s Were Launched to Celebrate 4/20
33
Pancake Stack Slippers
Denny's Recently Launched the Limited-Edition Pro Loungers Slippers
32
Pop-Up Sci-Fi Tents
The Star Trek: TNG Shuttlecraft Justman 2-Person Camping Tent is Lightweight
31
Limited-Edition Pop Culture Clogs
The Lightning McQueen Crocs are Available Now in Limited Numbers
30
Movie-Themed Nail Polishes
The Sally Hansen Miracle Gel and Disney’s 'Cruella' Collection is Chic
29
Gen Z Edition Mattresses
Simmons Created a Special Edition Mattress with Charli & Dixie D'Amelio
28
Alien-Themed Tennis Shoes
adidas Has Unveiled an Eco-Friendly Yoda Stan Smith Silhouette
27
Customizable Artful Denim Capsules
Disney Joins Levi's and Keith Haring on a New Apparel Capsule
26
Content-Conscious Entrepreneurial Initiatives
India Reynolds Harnesses OnlyFans for a Brand Boost
25
Anime Ninja-Themed Apparel
LIBERE's Street Ninja Collection Celebrates Naruto Characters
24
Holographic Retro Cosmetics
The about-face beauty Daytripper Drop Takes Cues from 60s & 70s Style
23
Digital Fashion Magazines
Issued by Bottege Veneta Replaces the Brand's Online Presence
22
Cartoon Animal Graphic Tees
UNIQLO's Pokémon All-Stars Celebrates the Generation 1 Pokémons
21
Sci-Fi-Themed Cup Collections
The CORKCICLE x Star Wars Drinkware Collection is Celebratory
20
Anime-Themed Candy Bars
Bandai Candy Unveils More Chocolate Bars Inspired by Demon Slayer
19
Cartoon Sponge Cake Pillows
Tokyo Banana Launches a Special Pikachu Tokyo Mega Huggy Pillow
18
Next-Gen Beauty Pageants
Revolution Beauty Created a Beauty Pageant for the Tiktok Generation
17
Singer-Created NFT Marketplaces
Doja Cat is Releasing a Digital Asset Collection on Juicy Drops
16
Virtual Concert NFT Upgrades
LA Rapper Murs Offers New Kind of Virtual Concert Experience
15
Collectible Superhero Figures
Hot Toys Recently Unveiled a New Captain America™ Figure
14
Celebratory Droid Building Sets
The LEGO Star Wars R2-D2 Set Celebrates Lucasfilm's Anniversary
13
Weekly Release Streaming Schedules
Netflix Will Slowly Release The Circle and Too Hot to Handle
12
Cinema-First Movie Releases
WarnerMedia is Planning to Return to Cinema-First in 2022
11
Open-Source Machine Learning Tools
Magenta Explores the World of Music and Art Through AI
10
Anti-Binging TV Schedules
Disney+'s WandaVision Was Released in Weekly Doses
9
Convenience Store Anime Series
7-Eleven Japan Created the Animated Mini Series Rainbow Finder
8
Long-Term Metaverse Visions
Epic Games is Investing in Future Growth Opportunities
7
Building-Sized Beverage Campaigns
Brutal Fruit Debuts the New Ruby Apple Spritzer With a Unique Ad
6
Crossover Dating Series
Pepsi and MTV's Match Me If You Can Celebrates the Pairing in Pepsi Mango
5
Boyband Seltzer Promotions
Fruit Smash and Lance Bass Have Unveiled the Say Bye to Basic Hotline
4
Positive Shareable Poetry
Nokia Phones Commissions Empowering "Text-Able" Poetry
3
Weekly Sci-Fi Show Releases
Paramount+ Strategically Avoids the Binging Stream Model
2
In-App Podcast Subscription Programs
Spotify is Launching a New Service with No Added Fees
1
Blurring Gel Primers
Rare Beauty's Always an Optimist Pore Diffusing Primer Smooths Fine Lines
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Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
Dynamic Collaborative Streetwear
NOCTA and Nike Join on the Loverboy Nike Air Force 1 Low
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Fantasy Energy Drink Activations
Monster Energy Ultra Taps Pinky for a New Brand Activation
Limited-Edition Festival Fashion Collections
Forever 21 Partners with Bunny Zingler & Rolling Loud
Playful Anime Fall Collections
The Forever 21 x Hello Kitty & Friends Line Launches for Fall 2023
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Phone-Free Festivals
This Never Happened is a Music Event Series and Festival Concept
Marathon-Inspired NYC Pop-Ups
Bandit x ASICS Partner for a New Capsule and Immersive Experience
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Cartoonish Nail Polish Lines
Mooncat Collaborates With The Powerpuff Girls on a Polish Collection
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Limited-Edition Cartoon Pop-Ups
Nordstrom NYC Celebrates Hello Kitty's 50th Anniversary
In-Game Digital Sneakers
Nike and Fortnite Launched Four Digital Sneakers
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Concert-Centric Makeup Activations
Sephora Canada will Launch 'Shimmer Studio by Sephora' Pop-Up
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Charitable Streaming Service Pop-Ups
All Proceeds from 'As Seen on Netflix' Support Mental Health
Nostalgic Cartoon-Inspired Makeup Capsules
ColourPop Introduces the Exciting Pokémon Collection
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Singer-Collaborative Cartoon Merch
Bruno Mars and Hello Kitty Continue to Honor Her 50th Year
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Stylish Earbud Colorways
Beats Debuts the Studio Buds+ in Pink and Silver Metallic
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Pop Culture-Inspired Beverage Campaigns
Accelerator Active Energy Partners with Travis Kelce
Neo-Rave Fashion NFTs
Wholeland: Primal Rave by The Fabricant Fuses Styles Across Time
Sci-Fi-Themed Donut Collections
These Pinkbox Doughnuts Star Wars Day Treats Arrive This May
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Year-End Live Music Shows
Spotify Wrapped Live 2023 Shares Performances from Top Global Artists
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Inaugural Virtual Sneaker Collections
Nike Presents its Our Force 1s Collection of Digital Shoes
Metaverse Music Festivals
A First-of-Its-Kind Kids Relief Music Festival is Taking Place on Roblox
Surf Brand Capsule Collections
Travis Barker x Hurley Melds Music, Art, and Surf Culture
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Limited-Edition Baseball Cap Nfts
9dcc and Stapleverse Enter into a Web3 Fashion Collaborations
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Musician Metaverse Collaborations
Lady Gaga Announced Herself as the Next Fortnite Festival Artist
Sitcom Smartphone Accessories
The FRIENDS x CASETiFY Collection Marks the Show's 30th Anniversary
Singer-Collaborative Fashion Capsules
Joe Jonas and Scotch & Soda Present a Joint Capsule
Pop Art Creative Collections
The KAWS + Warhol UT Collection Caters to Art Lovers
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
Limited-Edition Hip-Hop Sodas
Sprite Lymonade Legacy Celebrates 50 Years of Hip-Hop
Branded Energy Drink Events
CELSIUS Energy’s Padel Classic 2024 Enriched Art Basel
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Candy-Inspired Craft Sodas
Wild Bill's Ring Pop Sodas Come in Two Limited-Edition Flavors
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Artistic Pride Month Desserts
The Keith Haring x Van Leeuwen Ice Cream Arrives June 1
Cannabis-Infused Spirits
Viral Spirit Nowadays Launches at Pop-Up Grocer in NYC
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Musician-Inspired Game Characters
Singer Billie Eilish Arrives as the Newest Fortnite Hero
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
Sexually Inclusive Apparel Capsules
Harry Styles' Pleasing Brand Launches the Pollinators Capsule
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Gen Z Voter Engagement Initiatives
Yuzu's Asian American Youth Election Campaign Features Boba
Multi-Sensory Shoe Pop-Ups
The Ugg Feel House Concept was Co-Curated by Post Malone
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Metaverse Dance Classes
Pepsi is Celebrating Latin Music on International Dance Day
Anime-Themed Tech Collections
CASETiFY Launches a New Jojo's Bizarre Adventure Collection
Stylish Platform-Branded Merchandise
OnlyFans Debuts a Merchandise Capsule Ahead of Father's Day
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
Flavorful Pickleball Celebrations
Smirnoff SMASH Vodka Soda's Event Highlighted Unique Mashups
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Boy Band-Inspired Summer Partnerships
Atypique Partners with AJ Mclean of the Backstreet Boys
Streaming Service Installations
Hulu Returns to Comic-Con San Diego with its Animayhem Activation
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
Millennium Technology Capsule Collections
The Drought x Napster Collection Has Three Pieces
Nostalgic Emo Band-Inspired Shoes
adidas is Channelling Teen Angst with the Fall Out Boy Sneakers
Musician-Themed Online Games
Fortnite Festival Lets Players Get in on the Concert Action
Branded Music Festivals
Procter & Gamble & Live Nation Urban Present ONE Musicfest
Iced Coffee-Inspired Albums
Dunkin' Released the Iced EP with 2000s Boy Band Legends
Hip-Hop-Commemorating Concerts
Levi's and Rolling Loud Unite for an Intimate Little Simz Concert
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Reimagined Pop-Culture Music Genres
Disney's A Whole New Sound Imagines Classics in New Genres
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
In-Game Festival Concerts
Fortnite and Metallica Join on a Special Concert Experience
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Artist-Inspired Game Events
Lady Gaga Will Make Her Digital Debut in the Fortnite Festival
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Fur-Adorned Celebrity Figurines
Funko Unveils a New Pop! of Doja Cat's Coachella Performance
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Metallic Earbud-Inspired Nail Polishes
Beats Joins Olive & June on New Nail Polish Colors
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Back-to-Campus Concert Series
UO LIVE On Campus Features Gen Z-Favorite Artists & Creators
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
AI-Powered Karaoke Apps
Mayk Launches an AI Karaoke Product Called popstarz.ai
Collaborative NFT Collectibles
Ambush® Works with Terminal & Gasoline on an Exclusive Collectible
Elevated Millennial Apparel
Petal & Pup Celebrates Ten-year Milestone with the Muse Collection
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Music Producer Gum Campaigns
5 Gum and Zedd Partnered for New Packaging and a Rave
Trendy In-Game Music Hubs
Roblox Launches the New Roblox Music Hub for Music Discovery
Immersive Rhythmic Concert Games
Epic Games Added Guitar Controller Support to 'Fortnite Festival'
Festive Sweater Vests
Numskull Launched Novelty Fandom-Specific Sweater Vests
Retro Arcade-Themed Capsules
The Hundreds and Tetris are Teaming Up on the 'Future Vintage' Line
Celebratory Hip-Hop Collaborations
Mitchell & Ness Collaborates with Legendary Graffiti Crew Tats
Concert-Themed Cocktail Flights
Ruby Slipper's Eras Flight Makes Favorite Pop Songs Sippable
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Pop Culture Presidency Campaigns
Kamala Harris Adopts Charli XCX's 'Brat' Trend for Her Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Music Updates Platforms
Music News Provides the Latest Updates on Industry Movements
Cartoon Movie NFT Capsules
Disney is Venturing Into the World of NFTs with 'Disney Pinnacle'
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Branded Global Music Programs
Sprite Limelight Season Two Spotlights the Untold Stories of Artists
Social App-Sourced Tickets
TikTok Launches its New Live Event with Ticket Sales by Tickets.com
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados