The New Pepsi Campaign Features Bad Bunny
The new Pepsi campaign stays true to the company's drive to produce youthful and captivating marketing strategies. For the summer, Pepsi partnered with Bad Bunny, "the world's most-streamed artist" and Apple Music. Aside from a visually appealing and fun activation, the campaign also boasts some prizes for consumers.
The new Pepsi campaign, which is running nationally in the United States, was directed by the Grammy-winning Dave Meyers and co-directed by Mia Barnes. The choreography is courtesy of the VMA-winner Sherrie Silver. The story and aesthetic exude summer-ready vibes. The video promotes a Pepsi x Apple Music offer—individuals may subscribe to the music streaming platform for three months for free and have the chance to win over 100,000 prizes.
Image Credit: Pepsi
The new Pepsi campaign, which is running nationally in the United States, was directed by the Grammy-winning Dave Meyers and co-directed by Mia Barnes. The choreography is courtesy of the VMA-winner Sherrie Silver. The story and aesthetic exude summer-ready vibes. The video promotes a Pepsi x Apple Music offer—individuals may subscribe to the music streaming platform for three months for free and have the chance to win over 100,000 prizes.
Image Credit: Pepsi
Trend Themes
1. Music-inspired Marketing - Businesses can tap into the power of music and music celebrities to promote their products or services.
2. Collaborative Campaigns - Businesses can partner with music streaming services and popular artists to create engaging and memorable campaigns.
3. Summer-themed Promotions - Businesses can focus on promoting their products or services as part of summer-themed campaigns to appeal to consumers during the season.
Industry Implications
1. Beverage Industry - Beverage companies can collaborate with popular music celebrities to create unique and engaging marketing campaigns that resonate with consumers.
2. Music Streaming Services - Music streaming services can partner with consumer brands to offer exclusive deals and promotions to their users, while also promoting their platform.
3. Marketing and Advertising Industry - Marketing and advertising agencies can leverage the power of music and celebrity partnerships to create innovative and disruptive campaigns for their clients.
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