The adidas Towelie Campus 80s Were Launched to Celebrate 4/20
Riley von Niessen — April 23, 2021 — Fashion
References: adidas & sneakernews
In celebration of what many know as the marijuana holiday, adidas unveiled its Towelie Campus 80s, a limited-edition release that pays homage to the beloved 'South Park' character.
The sneakers boast textured uppers to match the cartoon towel, with the light blue shade of the material providing plenty of contrast to the tellingly pink eyes that are included on the tongues of the shoes. The sneakers are completed with white three-stripe branding, matching white soles, and blue laces. On the laces, adidas also includes a Towelie tag, which can either be left on the sneakers or taken off and used as a keychain. The sneakers come packaged in a co-branded adidas x South Park box.
Image Credit: adidas
The sneakers boast textured uppers to match the cartoon towel, with the light blue shade of the material providing plenty of contrast to the tellingly pink eyes that are included on the tongues of the shoes. The sneakers are completed with white three-stripe branding, matching white soles, and blue laces. On the laces, adidas also includes a Towelie tag, which can either be left on the sneakers or taken off and used as a keychain. The sneakers come packaged in a co-branded adidas x South Park box.
Image Credit: adidas
Trend Themes
1. Novelty Collaborations - Brands can collaborate with pop culture icons to create limited edition products that cater to specific subsets of consumers.
2. Nostalgia Marketing - Using childhood memories or beloved cultural references to market products can resonate with consumers and create a sense of nostalgia.
3. Customizable Merchandise - Allowing customers to personalize or modify limited edition products can create a sense of exclusivity and encourage purchase.
Industry Implications
1. Footwear - Footwear companies can capitalize on the trend of limited edition releases and collaborations with popular media by launching exclusive and creative designs.
2. Fashion - Fashion brands can utilize pop culture references as a way to introduce novelty and originality into their collections and create buzz among consumers.
3. Merchandise - Brands who create merchandise based on pop culture references can drive sales and create brand loyalty by tapping into nostalgia and creating unique, collectible items.
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